VOGUE (Italy)

The New Home Of Luxury And Fashion In Qatar

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The futuristic Place Vendôme project, which will offer a “luxury and fashion experience” in Lusail City, Qatar, is almost complete. The neoclassic­al-style mall with up to 600 retail stores and an area dedicated to luxury brands, has been created by United Developers. It has been conceptual­ized as a destinatio­n for leisure, lifestyle and luxury. Place Vendôme will also feature a canal running through it directly from the sea, making for a gorgeous open plaza experience with cafes and restaurant­s overlookin­g the water. The two five-star hotels and serviced apartments’ complex will be operated by Le Méridien Lusail and the Luxury Collection Hotel. The hotels are set to deliver a luxurious and authentic experience that aligns with the Place Vendôme brand. A delegation from LVMH, led by President and CEO Bernard Arnault, recently visited here. The fashion world has shown great interest in this project since its very first phases, immediatel­y picking up on the opportunit­ies offered by an expanding, growing market like Qatar, with one of the highest per capita GDPs in the world. The project’s ties with Condé Nast Internatio­nal are also strong. For the fourth year in a row, Place Vendôme was a partner in the Condé Nast Luxury Conference, and will be a featured element of Milan’s Fashion Week. Vogue Italia and the Azzedine Alaïa Associatio­n along with Place Vendôme are putting on the exhibition entitled “Azzedine Alaïa. Couture Sculpture” curated by Olivier Saillard. The exhibition will be open from Sept. 21 to Sept. 25 at Palazzo Clerici from 10 a.m. to 7 p.m. Visitors will be able to walk under Tiepolo’s “Chariot of the Sun” fresco, which is a crowning achievemen­t — just like Place Vendôme Qatar, which will soon be inaugurate­d.

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