Joe McKenna on BRUCE WEBER

In the late 1970’s, the American photographer Bruce Weber started to change the way we look at men and men’s fashion photography. Until then men had mostly been props in women’s fashion pictures, or modelled in a very straightforward “catalogue” kind of way.

But Bruce’s models looked like they led real lives. They didn’t look like they were posing for the camera. They drove their pick-up trucks, played with their dogs or k issed their g irlfriends.

They weren’t afraid to show they had emotions. And the clothes they wore looked ‘real’ as if they belonged to them. His men’s fashion pictures have never just been about the f ashion. They are about style.