THE PINNACLE OF URBAN ELEGANCE
The new 500 Collezione and L’Uomo Vogue join forces to tell an exclusive story of urban style. Cutting edge detailing meets contemporary flair. Poetry in motion.
Born for the spotlight. A flawless car that expresses the elegance
of the modern man: the new 500 Collezione.
Don’t miss the new TV spot, styled by L’Uomo Vogue..
“The well-dressed man is he whose clothes you never notice.” One of the best-known quotes by celebrated novelist and playwright William Somerset Maugham embodies the philosophy that a man’s elegance is enhanced by his choice of accessories. Much more than characterless details, and certainly not playing just a mere supporting role, today more than ever, accessories can express at best a man’s style, adding character to his personality. The same may apply to a car; the new 500 Collezione, both in the convertible featuring a grey soft top and in the hatchback with a standard fixed sun roof, stands out in the urban setting not only for its ‘outfit’, available in an array of colour combinations and in a special bicolour version, ‘Brunello,’ but also, and above all, for its freedom to express, through each single detail, a contemporary aesthetic. The exclusive copper-hued beauty-line, featuring a chrome trim on the bonnet, brings further attention to the car’s iconic silhouette. The copper-hued finish of the 16’’ alloy wheels catches the eye, especially when the car is on the move. The new f abr ic seat s , t he special ‘Col l ezione’ mat s and t he exclusive d ashboard t hat m atches t he c ar’s b ody a re u nique s t yle e l - ement s t hat s eamles s l y connect t he exter i or with t he i nter i or. Driving becomes a pleasurable journey without losing a single moment of sharing and connection courtesy of Uconnect™ 7” HD LIVE, which is compatible with Apple CarPlay and Android Auto™. Final ly, another noticeable element is undoubtedly the ‘Col lezione’ chrome logo that stands out on the boot, representing the car’s true distinctive feature, and making the new 500 Col lezione the must-have accessory for the stylish modern man.