Couture aims for the heart

“A collection that exemplifies a feeling of glamour you wish could envelop your body.” These are the words of Daniele Carlotta, the designer of Motivi’s new project.

“‘Smart Couture Motivi’ is one of the fundamental assets in our brand-building journey. Motivi has a very specific outlook on the world: seeing with the heart – begins Furio Visentin, Miroglio Fast Fashion’s brand director – We want to be the brand that, even before selling clothing, offers the chance to get excited. And it’s precisely through Smart Couture that we want to conquer every woman’s heart, making the possibility of wearing precious high fashion clothes affordable. For the second season we are continuing our collaboration with Vogue Talents, with whom we have chosen Daniele Carlotta to interpret the project. The designer, with great care and love, imagined and dedicates to all women a collection of exclusive pieces, designed to showcase their glamorous side.” The designer states: “I imagine these looks on decisive career women, who like to be admired. Sensual but romantic women, but most of all ambitious women.” Visentin concludes: “The extraordinary research into materials and fabrics enhanced with volumes, flounces and refined details, has made this ’80s and dancefloor-inspired collection particularly special and precious. I am certain that through Smart Couture we will continue to strike an emotional chord with all those who, by selecting our clothing, seek to make the dream of wearing couture come true.”