The Conscious Pop-Up
On September 13th, Fashion 4 Development will support the launch of a special short-term project in London.
The goal is to promote positive social change and harness the power of the fashion, lifestyle and beauty industries. This is the mission of Fashion 4 Development (F4D), the platform established by Evie Evangelou in 2011 in cooperation with the Office of the UN Secretary-General to support the United Nations Millennium Development Goals, and Every Woman Every Child, the UN project spearheaded by former Secretary-General Ban Ki-Moon. In 2015 F4D also committed to champion the 17 UN Sustainable Development Goals. To achieve its aims, F4D has carried out initiatives in over 20 countries and has entered into partnerships and sponsorships with governments internationally and important names like Chopard, Eco-Age, Unilever, Value Retail, Environmental Media Association (EMA), African Fashion International (AFI), Yoox, Lavazza, Global Fashion Agenda and Vogue Italia, just to mention a few. F4D Solutions, co-founded by Evangelou and Jeanine Ballone, promises to radically transform the world of fashion with new innovations throughout the supply chain. It fosters fair-trade and eco-friendly business practices in global brands and will support the launch of a pop-up store for sustainable fashion along with Vepsi and Pause. Located at the prestigious Freemasons’ Hall in London from September 13-22, it will be more than just a shop. Designers from all over the world will find an incubator where they will learn how to scale transparency, while the public will be able to get the best information on conscious consumption. Moreover, F4D will advocate for responsible and solution-based technologies with suppliers, hold select discussions and offer educational master classes throughout the event.