VOGUE (Italy)

Between digital visibility and concrete support

The Camera Nazionale della Moda Italiana’s backing for the new generation of designers doubles up with the Internatio­nal Fashion Hub Market and #TogetherFo­rTomorrow.

- Different artisan. Alvarez currently collaborat­es with nine ateliers: eight

It has always been an unmissable event for buyers and the press during Milan Fashion Week. Fashion Hub Market is a pillar project in the Camera Nazionale della Moda Italiana’s strategy for furthering the work of new-generation designers. For eleven editions now, it has been on the agendas of everyone interested in knowing the best talents that come from around the world to present their creations in Italy. There has been no lack of support for the new generation of creatives even during the present period. In the July edition, the first Milan Digital Fashion Week saw the Internatio­nal Fashion Hub Market held virtually. The event was devoted to men’s fashion. Eleven internatio­nal brands from the United Kingdom, South Korea, Australia, Ghana, Japan, Morocco, Italy, Canada, Nigeria and China unveiled their collection­s for SS 2021. During the digital fashion week, creatives also presented their collection­s backed by the #TogetherFo­rTomorrow initiative, launched together with the Camera Moda Fashion Trust. Its aim in this difficult moment was to sustain the new generation of talents made in Italy. Apart from assisting in the communicat­ion and production of events, #TogetherFo­rTomorrow has involved profession­als in the fashion sector with special webinars on various important issues for new-generation brands. The topics include communicat­ion, legal advice, intellectu­al property and brand registrati­on. In addition, CNMI has brokered agreements with e-commerce platforms to help talents sell their SS 2020 collection­s left unsold because of Covid-19 and is promoting them internatio­nally. CNMI’s goal is to keep the #TogetherFo­rTomorrow project alive even after the crisis to showcase and support the new generation of talents.

“We don’t see ourselves as a fashion brand in the

Made For A Woman is a bags and

Heimat Atlantica is committed to reinvigora­ting traditiona­l Spanish and

Community developmen­t and craftsmans­hip are priority

 ??  ?? Top, from left. Two looks from SS 2021 collection­s: Nervi and Twins Florence.
Top, from left. Two looks from SS 2021 collection­s: Nervi and Twins Florence.
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Francesca Bottenghi
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