PROYECTO REPÚBLICA

The Italian designer reinvents the graphics of the world’s most famous card game to celebrate the brand’s first 50 years.

Proyecto República is an e-commerce platform that aims to support IberoAmerican designers from Spain, Portugal, Central and South America. Believing in slow fashion, República stocks brands such as Mozh Mozh, Ayni and Nous Etudions (in the picture), selecting timeless pieces according to their quality, process and story. This online store promotes conscious consumerism by only offering garments with a traceable and transparent history, and by inviting customers to truly connect with their clothing.

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This is a special celebration uniting the world’s #1 card game with creativity and talent on the fashion scene: 50 years of UNO®, the Mattel game available in more than 20 languages and over 80 countries. Cherished for its simplicity, UNO®was devised in Cincinnati back in 1971, and joined the Mattel family in 1992. It grew exponentially and has become an inclusive card game transcending languages, ages and cultures, spanning whole generations of fans. “During its 50 years UNO® has gone beyond every language, culture and age becoming the #1 card game in the world,” states Andrea Ziella, Head of Mktg of Mattel Italy. “It’s a game for everyone, beloved for its simplicity, that over the years has evolved with many innovations and with a franchise approach. Today UNO® is a cultural phenomenon and we’re particularly proud of this collaboration with Vogue Talents, supporting new generations of talents and reinterpreting UNO®design through the creativity of Vivetta.” Selected by Vogue Talents, the designer Vivetta Ponti has given UNO®a new, refined look. The graphics created for the pack and the backs of the cards are inspired by the love of animals and the charm of poetry, invariably features of her personal stylistic code. “It has been an honour and a real pleasure to be able to create a project devoted to an enduring favourite, the UNO® card game. It has long been one of the pastimes associated with the most amusing and enjoyable moments with my kids,” says the designer. “The beauty of this game lies in its simplicity, in always being capable of reinventing itself and creating something new, even after all these years.” The partnership between Vogue Talents and the iconic brand is one of the many initiatives planned to celebrate the 50th anniversary of UNO®by involving fans in events, partnerships and digital activities. To make the collaboration even more special, this issue of Vogue Talents has been fused with the style of UNO®. The numbering of some of the pages has been customised by the playing cards’ characteristic designsymbol. The limited edition of UNO®by Vivetta will soon be available for sale, with the proceeds being donated to charity.