SUPERBOSS SNEAKERS

Oh man. What a shame that Gucci dropped its new $10:99 sneaker the Virtual 25 after this page was shot. As the first fashion house to offer a skin item in Roblox and elsewhere, the house has apparently woken up to the potential of the $40bn annual market for attire in virtual, online and augmented realities. A school in the UK has started to offer courses in AR/VR fashion design too.

This also speaks to the potential for in-game fashion to bring income to IRL fashion practice. If my kid uses his Robux to get into Gucci to up his swag online, he’s getting Guccified – and is more likely to fancy brand specific sneaks such as those in the menu above. Basically William Gibson pretty much predicted our now back in 1984’s Neuromancer (mobile phones aside).

SAUCONY ORIGINALS Jazz Court Textile sneakers / € 109

DIOR MEN B27 mid-top calfskin sneakers / Price on request

DOLCE&GABBANA NS1 sneakers in lycra and leather / Price on request

SAINT LAURENT BY ANTHONY VACCARELLO SL24 mid-top sneakers in leather and suede / € 645

ONITSUKA TIGER Mid-cut leather and fabric sneakers / € 170

MONCLER Promyx Space sneakers in leather / € 495

CELINE HOMME Z CT-02 metallic calfskin trainers / € 620

VALENTINO GARAVANI Leather mid-top One Stud sneakers / € 720

MOSCHINO Sneakers in leather with logo lettering in metal / € 510