IMMATERIAL WARDROBE
Cyber garments are made with CGI software and only exist in digital spaces. They are “photo fitted-to-order” and delivered as data files to customers who can wear them online. This is the trailblazing phenomenon of “virtual fashion”, and it’s taking the world by storm. We’ve selected some pioneering brands and marketplaces that are making their mark in this flourishing field.
AUROBOROS
The brainchild of designers Paula Sello and Alissa Aulbekova, Auroboros is a London-based label specialised in physical couture and virtual ready-to-wear. Merging science and technology, it was the first to present a purely digital collection at a major international fashion week. A resident at the Sarabande Foundation established by Lee Alexander McQueen to support creative talents, Auroboros previously debuted its looks in the styling game Drest, and is now on sale via its own website and DressX.
auroboros.co.uk
TRIBUTE BRAND
For the high-end digital label Tribute Brand – made by a collective with very different backgrounds including 3D modelling, UX design and coding – cyber apparel is the way forward. The virtual garms (on the left, some pieces by Tribute Brand) are created without physical production or delivery and are available for all genders and sizes. The mission is to invite clients into a non-physical area where they can act sustainably, improving the fashion market’s social impact and making it fairer and more accessible.
tribute-brand.com
THE DEMATERIALISED
The Dematerialised is a Web3 marketplace for authenticated virtual goods. Founded by Karinna Nobbs and Marjorie Hernandez, in collaboration with an advisory board, the platform has the objective of supporting the digital fashion eco-system and challenging traditional business models of production, consumption and ownership. Their website offers 3D experiences and augmented reality garments purchasable with fiat money or cryptocurrency and immediately wearable in social media and video games. thedematerialised.com
REPLICANT
According to Replicant, digital clothes open limitless doors for selfexpression and creation without harming the planet. The pieces they distribute are conceived with the most imaginative materials and do not always obey the laws of physics. Futuristic yet affordable brands sold through their web store include Alexander Kurmanin and Aniconic for garments, and ISDKV for sneakers. A key feature of this platform is that it offers designers who are unfamiliar with cyber fashion assistance in making their collections virtual.
replicant.fashion