Keep on Learning

IULM University has developed a new Executive Master in Luxury Business and Communication. It’s meant for those young graduates and professionals who want to continue to further develop their skills and update their competences.

Despite the complexity of the current situation we’re living in, the luxury sector can still offer opportunities for growth by analysing and creatively adapting to the changes in the market. To address the new needs of the current brands in the sector, IULM University has launched a certified Executive Master in Luxury Business and Communication. The programme is designed for those who want to further develop their career, to start novel activities as well as to optimise existing ones, to understand the strategic role of an innovative style of communication, and to compete in a highly digitalised market. The faculty is composed of international and renowned professionals and academics with current and former expertise in global organisations in the diverse luxury sectors. Moreover, this Executive Master is conducted entirely in English, and the interactive online lectures are integrated with the analysis of “live” case studies, personal projects and an optional internship. The course is divided into seven units – with the option to attend single ones – which are led by main luxury experts in each field discussed. The fifth module is called “The Expert Talk” and is made of a collection of live cases from luxury Made-in-Italy brands, and much more. The sixth part is devoted to “The Milano Luxury and Fashion Lab” project, which is the final assignment based on group work and done in partnership with luxury brands in the sector. It aims at developing a specific study emphasising the new dynamics of Made in Italy with respect to the Milanese context; its main objective is to analyse the trends derived from the current fast-growing digitalisation in luxury and fashion communication.

There is still time to apply and keep on learning: enrolment for this Executive Master is open until 29 October 2021. The lessons start the following month and end in January 2022. For further information on the programme contents and the brands involved, please contact master.luxury@iulm.it.