Sabrina Mandelli ITALY
“THE NAME SSHEENA IS A REFERENCE TO THE HEROINE OF THE SONG SHEENA
IS A PUNK ROCKER BY THE RAMONES. IT’S A CELEBRATION OF FEMININITY AND INDIVIDUALITY. THE WOMAN I DESIGN FOR IS CONTRADICTORY AND SHE’S PROUD OF IT. OUR AESTHETIC COMBINES THE ALMOST OBSESSIVE SHARPNESS OF FORMAL DRESS WITH IRONIC AND UNEXPECTED ACCESSORIES. IRONY IS THE KEY TO UNDERSTANDING OUR INTERPRETATION OF FEMININITY. GENERALLY, WHEN I HAVE AN IDEA, I LIKE SMASHING IT TO PIECES TO WORK TOWARDS SOMETHING NEW AND SURPRISING. MY DAD HAS BEEN DEMOLISHING CARS ALL HIS LIFE, SO IT
MUST RUN IN THE FAMILY.”