Vi­brant colours, trop­i­cal prints and a de­sign that has now be­come iconic. Hava­ianas has ex­panded its pres­ence in Italy with a new Milanese flag­ship and a col­lec­tion of beach­wear. By Sophia Ber­toli

Where Milan - - CONTENTS -

The new Hava­ianas flag­ship store: vi­brant colours, trop­i­cal prints and a de­sign that has now be­come iconic

You just need to cross its thresh­old to feel as if you’re on hol­i­day, sit­ting un­der a palm tree and sip­ping a caipir­inha. A mood shared by all Hava­ianas stores, in­clud­ing its new Ital­ian flag­ship store. Lo­cated in Corso Buenos Aires, this is the brand’s fifth out­post fol­low­ing re­cent open­ings in Florence, Rome and Ric­cione. The Milanese space of the rub­ber flip flop brand, founded in Brazil in 1962 and renowned through­out the world, is spread over a sur­face area of 1000 square me­tres with three win­dows fac­ing onto the street and a large, lu­mi­nous sales area. The store’s dé­cor and dis­plays in re­lax­ing sum­mery shades and car­i­oca prints im­me­di­ately trans­port cus­tomers into the fun, vi­brant and spon­ta­neous world of Hava­ianas. In­side, in ad­di­tion to the en­tire range of the brand’s iconic, brightly-coloured flip flops, you’ll find a new line of women’s san­dals, de­signed to be worn in the city thanks to the use of a more re­sis­tant rub­ber and a front clo­sure. The Mi­lan flag­ship store also stocks a wide, colour­ful range of Hava­ianas beach­wear for men and women in­clud­ing biki­nis, shorts, ber­mu­das, sarongs and T-shirts, plus a daz­zling col­lec­tion of sun­glasses.

>> www.hava­ Corso Buenos Aires, 14. (Porta Venezia district). T: 02 29406532. Map H3

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