It's sale time and the city is in­un­dated with hordes of fash­ion ad­dicts in search of de­sir­able ob­jects. To sur­vive sale-time fever you need quick re­flexes, flat shoes, a well thought out plan and our in­valu­able sug­ges­tions!

Where Milan - - CONTENTS - By Chiara Zac­carelli

To sur­vive sale-time fever you need a well thought out plan and... our in­valu­able sug­ges­tions!

Mi­lan is the fash­ion cap­i­tal of the world. In case you don't be­lieve this, var­i­ous sur­veys con­ducted over the past few years have con­firmed that Mi­lan is the num­ber one lux­ury-shop­ping des­ti­na­tion. While the so-called ‘Quadri­latero della Moda', which in­cludes via Montenapoleone, via della Spiga, via Man­zoni and Corso Venezia, is the place that has the high­est av­er­age price tags (fol­lowed by Paris, New York and Lon­don) and the largest con­cen­tra­tion of the most pres­ti­gious de­signer boutiques, new high­end shop­ping districts (sev­eral lo­cated outof-town) are grad­u­ally emerg­ing. With such a wide se­lec­tion, it is not sur­pris­ing that the whole city is alive with shop­pers dur­ing the ea­gerly awaited sum­mer and win­ter sales. In Mi­lan, sum­mer sales run from 7 July to 30 Au­gust. Where and what to buy? What are the main at­trac­tions in your area of choice, and where can you un­wind and recharge your bat­ter­ies af­ter all this shop­ping? Sit back and re­lax, we've got all the an­swers!

A FASH­ION VIC­TIM’S PAR­ADISE Our tour starts from the world's most fa­mous fash­ion district, the labyrinth of cob­bled streets that winds be­tween via Montenapoleone, via Sant'An­drea, via Bor­gospesso, via Santo Spir­ito, via Gesù and via Man­zoni. It's a real open-air shop­ping mall, where haute cou­ture takes cen­tre stage and a pro­fu­sion of eye-catch­ing win­dow dis­plays will make the eyes of even the most hard­ened fash­ion­istas sparkle. Here, in the space of just a few hun­dred

me­tres, you'll find ev­ery­thing your heart de­sires, in­clud­ing boutiques, mu­se­ums, restau­rants and lux­ury ho­tels. If fash­ion is your thing and you're in­ter­ested in learn­ing more about its his­tory, then a visit to Palazzo Mo­rando (www.cos­tumem­o­daim­mag­ine.mi.it), the head­quar­ters of the mu­seum of cos­tumes, fash­ion and im­age, is an ab­so­lute must. If you're feel­ing fraz­zled af­ter brows­ing all the boutiques in the area, take a break and head to Cova, a his­toric pas­try shop lo­cated at no. 8 via Montenapoleone (www. co­v­ami­lano.com). Now that you're re­freshed, carry on walk­ing un­til you reach an­other ref­er­ence point for up­mar­ket shop­ping, the pic­turesque, iconic and sim­ply spec­tac­u­lar Gal­le­ria Vittorio Emanuele II. Af­ter hon­or­ing the Milanese tra­di­tion of spin­ning around three times and firmly grind­ing your heel into the tes­ti­cles of the bull de­picted on the mo­saic floor­ing, you can in­dulge your­self by pur­chas­ing some­thing from one of the fab­u­lous boutiques lin­ing the Gal­le­ria in­clud­ing Prada, Ver­sace, Gucci, Louis Vuit­ton and Bor­salino. If you're a fan of aerial views, you're in for a treat! The Gal­le­ria now of­fers a spec­tac­u­lar rooftop view thanks to the High­line Gal­le­ria (www.high­line­gal­le­ria.com), a pedes­trian walk­way that runs along the rooftops of the Gal­le­ria, where you can en­joy a breath­tak­ing view over the Duomo and its sur­round­ing streets. Known as the ‘Liv­ing Room of Mi­lan', the Gal­le­ria, in ad­di­tion to var­i­ous his­toric bars and restau­rants, now boasts a new starred restau­rant owned by the renowned Carlo Cracco. Four floors of sheer culi­nary heaven, where you can dine, have break­fast or in­dulge in the renowned Milanese aper­i­tivo rit­ual (www. ris­toran­te­cracco.it). If you're a fan of street

food, a few me­tres fur­ther on, at no. 16 via Santa Rade­gonda, you'll find Luini (www. luini.it), a his­toric bak­ery renowned for its ut­terly de­lec­ta­ble panze­rotti. Stand pa­tiently in line and or­der one of their pil­lowy fried dough parcels stuffed with to­mato and moz­zarella. From here, you can eas­ily walk to­wards Corso Vittorio Emanuele II that boasts a mecca of large in­ter­na­tional chains and ready-to-wear cloth­ing, in­clud­ing H&M, Zara and Sephora, which are al­ways packed, es­pe­cially on week­ends, and pa­tron­ized by young, fash­ion-con­scious Milanese in search of the lat­est trends. If you're not keen to wan­der from shop to shop, loaded down with pur­chases, then we've got the an­swer. Just en­ter one of the many en­trances of the Ri­nascente de­part­ment store, all lo­cated just steps from Pi­azza Duomo. The store has ten floors of temp­ta­tions for afi­ciona­dos of lux­ury shop­ping. This pres­ti­gious chain of­fers a vast se­lec­tion of the most pres­ti­gious fash­ion la­bels and ac­ces­sories for men, women and chil­dren, the best beauty brands, ex­clu­sive ob­jets d'art from de­sign greats, plus an ar­ray of fab­u­lous gourmet food, all un­der one roof. (www.ri­nascente.it).

NICHE SHOP­PING Real Milanese trend­set­ters, those who would never dream of min­gling with the crowds, shop in the Tici­nese area and sur­round­ing neigh­bour­hoods. Here, amongst the col­umns of San Lorenzo and the Navigli, you'll find nu­mer­ous trendy boutiques, niche la­bels and small vintage shops where, if you know how to look, it's still pos­si­ble to bag a bar­gain and find show­rooms that sell to the pub­lic. Those wish­ing to get ac­quainted with fash­ion's new­est kids on the block should head to Mariza Tassy's bou­tique over­look­ing the Parco delle Basiliche (www.ma­rizatassy.it). If you're in search of sassy, sexy biki­nis and lin­gerie, make sure to drop in at In­di­vid­u­als, a must-visit store lo­cated at no. 11 via

Vigevano, just steps from the Porta Gen­ova rail­way sta­tion (www.in­di­vid­u­als.it). If you need a breather from all this re­tail ther­apy, head to Six Gallery, a con­cept store hid­den in a charm­ing Milanese court­yard a few steps from the Darsena. The store com­prises a bistro, an art gallery and a flower shop (www.six-gallery.com). If you're headed to­wards the Navigli, don't miss the Darsena, the city's re­cently re­struc­tured old mer­can­tile port, burst­ing with lo­cales and artists' stu­dios. If you're in­ter­ested in dis­cov­er­ing the city from a dif­fer­ent per­spec­tive, treat your­self to a pic­turesque cruise on the Navigli (www.mi­lan­canal­cruises.it). The 5 Vie, a district mark­ing the con­ver­gence of 5 his­toric streets in the heart of the city, is an­other great area to source unique, orig­i­nal items. Boast­ing pic­turesque court­yards, ar­ti­san work­shops and an old­world at­mos­phere, this his­toric cor­ner of Mi­lan hosts sev­eral un­ex­pected gems that will cap­ti­vate the hearts of fash­ion­istas and de­sign afi­ciona­dos alike. Two great ad­dresses are Wait and See, in Via Santa Marta 14, a bou­tique sell­ing edgy, colour­ful fash­ion items (www.wai­t­and­see.it) and Funky Ta­ble – lo­cated at no. 19 of the same street – an ec­cen­tric space renowned for its whim­si­cal, eclec­tic ar­ray of home ware and de­sign ob­jects from all over the world (www. funkytable.it). The area's pic­turesque streets in­clude sev­eral gems mark­ing the his­tory of Mi­lan, in­clud­ing Pi­azza San Se­pol­cro. For­merly the site of a Ro­man fo­rum, the pi­azza now hosts a church ded­i­cated to Saint Sepul­chre, which was built in 1030 and re­struc­tured sev­eral times un­til its present-day shape. MOD­ERN TIMES Be­neath the im­pos­ing UniCredit Tower, one of the sym­bols of the Milanese sky­line, you'll find the new­est and most mod­ern part of Mi­lan, home to the sky­scrapers of Porta Nuova and Pi­azza Gae Au­lenti. In ad­di­tion to the lat­ter, the area also con­tains the Corso Como com­plex, where you'll find some of the most fa­mous and fan­ci­est clubs in Mi­lan along­side fash­ion and art hotspots. If shop­ping is your ob­jec­tive you'll be spoilt for choice in pi­azza Gae Au­lenti. The pi­azza hosts nu­mer­ous book­shops, per­fumeries and de­sign or cloth­ing shops, in­clud­ing Re­play, which has a pic­turesque restau­rant and bar with a panoramic ter­race (www.re­playthestage. com). Those look­ing for respite from the sum­mer heat should head to Grom (www.grom.it), the fa­mous gela­te­ria lo­cated op­po­site the UniCredit Pavil­ion, a stun­ning ex­am­ple of con­tem­po­rary ar­chi­tec­ture that hosts con­certs and events (www.uni­cred­it­pavil­ion.it). Are you dy­ing for a cup of top-qual­ity Ital­ian cof­fee? At Illy Caffè (www.illy.com) it's pre­pared un­der a breath­tak­ing chan­de­lier com­prised of 200 cof­fee cups – all col­lec­tor's items. And then there are the fa­mous com­mu­ni­cat­ing trum­pets: 23 brass pipes

that con­nect the square to the shop­ping mall be­neath it via a cav­ity, al­low­ing com­mu­ni­ca­tion be­tween the two lev­els like a wire­less tele­phone. Both tourists and the Milanese love us­ing these pipes, and find them­selves be­hav­ing like kids. Con­tin­u­ing on­wards from the square along the fash­ion ramp of via Vi­cenzo Capelli that's lined with breath­tak­ing boutiques, in­clud­ing those of Mai­son Margiela and Chris­tian Louboutin, you'll find your­self in Corso Como, home to his­toric con­cept store 10 Corso Como, an oa­sis of lux­ury hid­den in the court­yard of a Milanese ten­e­ment with com­mu­nal bal­conies. This eclec­tic hy­brid of fash­ion bou­tique, café, gallery and book­shop is a strik­ingly chic des­ti­na­tion and a must-visit for dis­cern­ing fash­ion and art lovers (www.10cor­so­como.com). Just a lit­tle fur­ther on, in Pi­azza XV Aprile, an­other late 19th cen­tury court­yard is home to High Tech, a 2,000 square me­tre haven for lovers of in­dus­trial de­sign, fur­nish­ing ac­ces­sories, home­ware and high­end per­fumes (www.car­gomi­lano.it). If you're start­ing to feel hun­gry, just cross the street and en­ter Eataly Milano Smer­aldo, where you'll find ev­ery Ital­ian spe­cialty of your dreams, plus oth­ers that you might not have known ex­isted (www.eataly.net).

An­other fu­tur­is­tic com­plex that has changed the sky­line of Mi­lan is that of the ‘Tre Torri', com­pris­ing the Ha­did Tower, the Libe­skind Tower (still un­der con­struc­tion) and the Isozaki Tower, be­neath which you'll find the re­cently built Ci­tyLife Shop­ping District, the largest ur­ban district ded­i­cated to shop­ping in Italy, fea­tur­ing 80 shops, a su­per­mar­ket, 20 restau­rants and bars and a mul­ti­plex cinema. Si­t­u­ated in the old fair­grounds, in the north-western area of Mi­lan, it caters to the ev­ery re­quire­ment of shopa­holics with a va­ri­ety of brands rang­ing from the large chains of in­ter­na­tional fash­ion like Guess or Levi’s to high­end Ital­ian brands like Max&Co, de­part­ment stores like Coin Ex­cel­sior and pop­u­lar de­sign brands like Habi­tat, which has cho­sen this mall to open its first Ital­ian sales point (citylifeshop­pingdis­trict.it).

On leav­ing pi­azza Gae Au­lenti, you’ll no­tice the stark con­trast be­tween the area’s fu­tur­is­tic build­ings and the Corso Como district with its ban­is­ter houses and hid­den court­yards.

Chiara Zac­carelli Travel Ed­i­tor Where® Italia


Gucci bou­tique

Gal­le­ria Vittorio Emanuele II

Ri­nascente Milano from the Duomo ter­races

Wait and See

Six Gallery

Funky Ta­ble

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