Chinese electronics manufacturer Xiaomi has opened its first Italian store at the ‘Il Centro’ shopping centre in Arese, just a few kilometres from Milan. The fourth largest smartphone maker in the world in terms of items sold, Xiaomi also produces high-tech objects for the home, that were previously only accessible online. This new sales point is characterized by its strong branding, and linear, minimalist design, with light wood tables and white lighting, specifically designed to highlight the products displayed. In addition to a wide range of smartphone models, renowned for their competitive prices, the store sells a series of high-tech items including hoverboards, bicycles, electric scooters, 4K video cameras, electric toothbrushes and smart scales.
www.mistoreitalia.com c/o Il Centro, Via Luraghi 11, Arese.