MI Store

Where Milan - - WHAT'S NEW IN THE CITY -

Chi­nese elec­tron­ics man­u­fac­turer Xiaomi has opened its first Ital­ian store at the ‘Il Cen­tro’ shop­ping cen­tre in Arese, just a few kilo­me­tres from Mi­lan. The fourth largest smart­phone maker in the world in terms of items sold, Xiaomi also pro­duces high-tech ob­jects for the home, that were pre­vi­ously only ac­ces­si­ble on­line. This new sales point is char­ac­ter­ized by its strong brand­ing, and lin­ear, min­i­mal­ist de­sign, with light wood ta­bles and white light­ing, specif­i­cally de­signed to high­light the prod­ucts dis­played. In ad­di­tion to a wide range of smart­phone mod­els, renowned for their com­pet­i­tive prices, the store sells a se­ries of high-tech items in­clud­ing hov­er­boards, bi­cy­cles, elec­tric scoot­ers, 4K video cam­eras, elec­tric tooth­brushes and smart scales.

www.mi­s­tor­e­italia.com c/o Il Cen­tro, Via Luraghi 11, Arese.

Newspapers in English

Newspapers from Italy

© PressReader. All rights reserved.