Interview with Ugo Cilento, generation heir to the iconic Neapolitan sartorial establishment “Cilento 1780”
After 235 years iconic maison ‘Cilento 1780’ is relocating from its former headquarters of Palazzo d’Aquino, in via Medina, to Palazzo Ludolf, on the Riviera di Chiaia. The establishment will comprise three hundred square metres and two ateliers - one dedicated to ties and accessories and the other to clothing, fabrics, footwear and pullovers.
Yours is not simply a showroom but a real museum of Neapolitan sartorial history…
We wanted customers visiting this location to take a journey back to another world, the world of Naples in the 18th and 19th centuries. I wanted to highlight every aspect of our establishment, not only the objects on sale but also the beauty of the Kingdom of the Two Sicilies, which is a part of our history. Our store houses the archives of the original maison, which is enhanced by family memorabilia. Which are the most beautiful pieces of furniture in the shop? The brass stands resembling the original 19th century examples, the shelves made from an antique billiard table, the corner cupboard built from the remains of a gilded 18th century portal and the Murano glass lamps. My shop has been described as one of the most beautiful in Naples. What is luxury? Luxury is a question of personal pleasure and should not be flaunted. Luxury depends on the style of the person wearing a garment, not its price. Luxury is a lifestyle. To what extent does the time factor count when producing high quality items? Taking enough time is essential. Not only because everything that is handmade is synonymous with patience, but because those who choose one of our pieces don’t just buy a suit, but rather a garment that expresses the way that they wish to portray themselves to the world. Time dedicated to making a choice is also a luxury.