Two new stores for E. Marinella

A Pop-Up Shop ded­i­cated to fe­male el­e­gance, in Naples, and a new store in Lon­don, at the Royal Ex­change. “Naples comes first, but I’m still open to in­ter­na­tional ex­pan­sion”

Where Naples Coast & Islands - - SHOPPING -

One hun­dred and one years of busi­ness and Made-in-Italy ex­ported through­out the world but also lots of new projects. Marinella is still ready for new ad­ven­tures. Un­til Jan­uary, E.Marinella’s new Pop-Up Shop lo­cated in Naples’ via Cal­abritto 24, will be en­tirely ded­i­cated to the uni­verse of fe­male el­e­gance with bags, shoes, scarves, ac­ces­sories and fra­grances. “I wanted to bring a new bright­ness to via Cal­abritto which, when I first started out, was one of the most beau­ti­ful streets in Naples – ex­plains Mau­r­izio Marinella, the king of ties – I de­cided to break with con­ven­tion: when peo­ple talk about Marinella, the word tie usu­ally comes to mind. How­ever, we have al­ways cre­ated items for women in­clud­ing scarves, shoes, bags and wal­lets, even though they have al­ways been ‘can­ni­bal­ized’ by our ties. This time we had fun ex­per­i­ment­ing. We’ve de­cided to give it a try un­til Jan­uary, af­ter which we’ll de­cide whether to take a dif­fer­ent di­rec­tion.” Marinella has also just opened a new shop in Lon­don, the sec­ond ex­pan­sion fol­low­ing his Mad­dox Street es­tab­lish­ment in 2012. “A few months ago, we were of­fered the op­por­tu­nity of open­ing a shop at the Royal Ex­change, the historic cen­tre of the Stock Ex­change and com­merce founded in 1565 and owned by the Royal fam­ily. I’m very proud of this achieve­ment, an­other beau­ti­ful ban­ner abroad for Marinella. Lon­don is the cross­roads of the world of fi­nance and in­sur­ance, ev­ery­one who counts is present there”. And Mau­r­izo Marinella still has a lot of projects in the pipe­line. “In Jan­uary, I’m set to es­tab­lish the Marinella Foun­da­tion. My aim is to train peo­ple who are strug­gling to en­ter the job mar­ket. I’m of­fer­ing the city an op­por­tu­nity. Al­though projects tar­geted at glob­al­iza­tion are important, I con­tinue to have a very close re­la­tion­ship with my city. I have a deep love of Naples and strong ties with it that I wouldn’t want to break. Al­though Naples comes first, as does my fam­ily and my com­pany, I am al­ways open to the idea of in­ter­na­tional ex­pan­sion”. >>

www.marinel­lanapoli.it E. Marinella. Riviera di Chi­aia, 287, Naples. T: 0812451182

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