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Where Naples Coast & Islands - - WHERE NOW FOCUS -

How did you find the Mu­seum on your ar­rival?

Although the Mann was al­ready an im­por­tant ref­er­ence point, it seemed to be cut off from the rest of the city. We ex­tended its pres­ence abroad with the ‘Mann in the world’ pro­ject, in­volv­ing roughly 20 ex­hi­bi­tions a year at ma­jor cul­tural venues across the world, from New York to Tokyo, from Europe to South Amer­ica, a unique op­por­tu­nity to in­crease the Mu­seum’s bud­get and ex­port a pos­i­tive im­age of Naples.

How many vis­i­tors do you get at Mann each year? Can you give us a de­mo­graphic pro­file?

In 2015, we wel­comed 364,000 vis­i­tors; we are count­ing on dou­bling this fig­ure at the end of my man­date. The av­er­age vis­i­tor is for­eign and cul­tured. The Mu­seum is also at­tended by nu­mer­ous stu­dents from all over Italy. We have to work on in­creas­ing the num­ber of young at­ten­dees and ex­ploit­ing the ad­vent of new ar­rivals from coun­tries, like China, that are be­gin­ning to be­come in­ter­ested in tourism.

How are you plan­ning on at­tract­ing young peo­ple?

By en­hanc­ing so­cial tools, with on­line pho­to­graphic com­pe­ti­tions, a new web­site which is sched­uled to be com­pleted at the end of May, late-night openings fea­tur­ing in­ter­est­ing themes and of­fers, so­cial gath­er­ings and ex­hi­bi­tions deal­ing with con­tem­po­rary sub­jects like the ones cur­rently on ex­hibit, i.e. ‘Myth and Na­ture’ and ‘Days of Fu­ture Past’, by Adrian Tran­quilli. Fur­ther­more, we are call­ing at­ten­tion to the Mu­seum at strate­gic points across the city; we are par­tic­i­pat­ing at fairs and pro­mot­ing ini­tia­tives that also in­volve the Mu­nic­i­pal­ity and the Re­gional Gov­ern­ment.

What do you think of Naples?

Naples is a breed­ing ground of cul­ture, boast­ing a wealth of op­por­tu­ni­ties in the fields of art, cul­ture and enogas­tron­omy. It is a cap­ti­vat­ing set­ting for movie mak­ers. A noble, wel­com­ing city, that is aware of its past splen­dour. It is nec­es­sary to con­dense these ‘spurts of cul­ture’ into a sin­gle, well-de­fined flow of energy in or­der to em­pha­size the pos­i­tive as­pects of the city and free our­selves of clichéd stereo­types.

Museo Arche­o­logico Nazionale Pi­azza Museo, 19, Naples. T: 0814422149­pa­nia.beni­cul­tur­ museoarche­o­logi­conazionale

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