Where Turin - - EDITORIAL WELCOME TO TURIN - An­drea Jarach Pub­lisher ® Where Italia

If you are read­ing this mag­a­zine, you are very likely to be a “High- Qual­ity Trav­eler”.

This is be­cause you are us­ing qual­ity tourist in­for­ma­tion to guide you on your stay in Mi­lan.

This is be­cause Where ® is only found in the best lux­ury ho­tels in the ma­jor cities of the world. Your ho­tel is sure to be part of this re­stricted group of ho­tels. Just as you are part of a re­stricted group of trav­el­ers who stand out from the crowd. Who seek the best from ev­ery jour­ney they make. And who usu­ally have lim­ited time avail­able to get the best out of their trip.

Two, three nights per des­ti­na­tion. And the high- qual­ity trav­eler wants to be sure of get­ting the most out of this short pe­riod of time.

That’s why friends are needed in ev­ery lo­ca­tion. To re­place or back up a re­li­able source of tourist in­for­ma­tion. Where to go, what to see, where and what to eat, what shows and ex­hi­bi­tions are on, what mu­se­ums to see in the short time avail­able, and what you can find close to the city to en­able you to un­der­stand Italy bet­ter. Where® was cre­ated for this very pur­pose ( no less than 82 years ago!); still to­day, fur­ther en­hanced by its dig­i­tal edi­tions, it re­mains the com­plete and re­li­able in­for­ma­tion source pre­ferred by High- Qual­ity Trav­el­ers.

In Italy we are talk­ing about ap­prox­i­mately 12 mil­lion trav­el­ers each year, around 20% of the to­tal. Some of th­ese High- Qual­ity Trav­el­ers spend more than €1,000 a day in this coun­try, a huge mar­ket for those who are able to in­ter­pret their tastes and re­quire­ments. We have been do­ing this for al­most a cen­tury now.

Rely on us. For a high- qual­ity Ital­ian ex­pe­ri­ence.

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