Juve: where to pur­chase the of­fi­cial mer­chan­dis­ing

Where Turin - - SHOPPING -

In 2017, be­fore Cris­tiano Ron­aldo joined the team, there were 23 mil­lion Juve fans world­wide. It’s there­fore no sur­prise that the Ju­ven­tus Me­ga­s­tore is one of Turin’s most sought-af­ter shop­ping des­ti­na­tions. Es­tab­lished in 1897, the club has won ev­ery­thing. To­day, Ju­ven­tus is the owner of the Ju­ven­tus Sta­dium, a mu­seum that sold its mil­lionth ticket in May 2018, and a fu­tur­is­tic Me­ga­s­tore, lo­cated at the sta­dium’s head­quar­ters. Its spa­ces and struc­tures have been cre­ated to high­light over 600 of­fi­cial prod­ucts for max­i­mum ef­fect. A mega-screen, two in­no­va­tive trans­par­ent LED video walls and two self check-out totems have been de­signed to fa­cil­i­tate the pur­chas­ing ex­pe­ri­ence, while ten hot presses en­able fans to per­son­al­ize their ‘bian­conere’ (white and black) jer­seys in only two min­utes. In ad­di­tion to sell­ing books, posters and mem­o­ra­bilia, the space’s well-stocked book­store hosts ‘ Meets&Greets’ with play­ers, of­fer­ing ‘Juve’ en­thu­si­asts a chance to take un­for­get­table pho­tos, and get them signed with au­to­graphs. It’s worth re­mem­ber­ing that prior to matches, spec­ta­tors can ac­cess nine pop-up sales points, one in each sec­tor of the sta­dium, plus a Ju­ven­tus VIP Store in the Allianz Sta­dium’s Atrium of Hon­our. In ad­di­tion to the me­ga­s­tore, the city also boasts two of­fi­cial Ju­ven­tus sales points. store.ju­ven­tus.com

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