We’ve been here for cen­turies. We’re wait­ing for you. Now, we’re ready to show you the most beau­ti­ful coun­try in the world.

Where Turin - - WELCOME TO ITALY -

The re­cent pan­demic has se­verely af­fected one of the linch­pins of the global econ­omy – the tourism in­dus­try. The cur­rent lock­down, clos­ing of bor­ders and drop in avail­able rev­enue at the time of writ­ing this ed­i­to­rial could be very de­press­ing, but re­mem­ber we're talk­ing about Italy: a favourite des­ti­na­tion of trav­el­ers for cen­turies. Through­out his­tory, our coun­try has been af­fected by war, famine and epi­demics, and each time it has risen from the ashes to once again be­come the most de­sir­able tourist des­ti­na­tion in the world.

Ev­ery night is fol­lowed by a new dawn, and you can al­ready see some signs of this. An anal­y­sis of the In­ter­net's Big Data sets shows that Italy is the first hol­i­day des­ti­na­tion in searches by mil­lions of In­ter­net users. Italy's wealth of nat­u­ral and cul­tural trea­sures is un­ri­valled. Our coun­try boasts the high­est num­ber of UNESCO World Her­itage Sites. If Italy were a mu­seum, it would be the largest mu­seum in the world, if it were a restau­rant it would be no­table for hav­ing the world's most-widely ap­pre­ci­ated cui­sine, and if Italy were a beach, it would be the best equipped in the world.

Moun­tains, forests and woods, lakes, hills and unique land­scapes are only some of Italy's most dis­tinc­tive fea­tures. How­ever, all of this is made even more unique by its peo­ple. For mil­len­nia, the penin­sula was a des­ti­na­tion for mi­grants, and peo­ple, from all cor­ners of the earth, set­tled here bring­ing with them the dif­fer­ent cul­tures that re­sulted in the cre­ation of Italy.

So dear vis­i­tor, it is with pride that we have met the enor­mous chal­lenge of the pan­demic, and are now, once again, wait­ing to show you our Italy. We are here to wel­come you with open arms to of­fer you a unique ex­pe­ri­ence that mil­lions of vis­i­tors have en­joyed for cen­turies. Re­mem­ber the plague in the Mid­dle Ages was fol­lowed by the Re­nais­sance! Where® is here to ful­fill its mis­sion of guid­ing trav­el­ers on a voy­age to dis­cover Italy, es­pe­cially dur­ing this new Re­nais­sance.

We look for­ward to see­ing you soon! The Pub­lisher

An­drea Jarach Pub­lisher ® Where

Newspapers in English

Newspapers from Italy

© PressReader. All rights reserved.