Turin’s temple of tea
La Via del Tè has been synonymous with premium- quality teas, fruit infusions and blends permeated with the aromas of far- off lands, for more than 50 years. A treat, in all its aspects, for tea aficionadios By
The story of La Via del Tè began in Florence in 1961, when young Alfredo Carrai travelled to China for the first time to deepen his knowledge of tea, the second most widely drunk beverage in the world, and to introduce its culture and consumption to Italy. More than 50 years later, the company is still helmed with the same passion by the Carrai family, boasting six mono- brand boutiques, including one located in the shadow of the Mole, where customers can immerse themselves in the magical world of tea. The Torinese concept store, which is situated in the heart of the city, revolves around an old- world “aromateque”, where glass jars containing a variety of teas from all over the world allow customers to see, smell and select the infusion that best suits them. Here, amidst wood furnishings and shelves, customers can choose from among over 250 products including Oolong, white and whole leaf green teas from China and Japan, plus other precious varieties from India, Sri Lanka, Taiwan and Africa, scented blends, fruit infusions and herbal teas. The product range also includes classic tins, transparent fabric or cotton muslin tea bags, gift boxes and tea- flavoured delicacies, as well as a wide selection of teapots, cups and accessories in cast- iron, glass and porcelain from far- off countries. Connoisseurs or customers who want to try new blends can enjoy a regenerating cup of welcome tea from a samovar on a side counter. >> Via Carlo Alberto, 1/ I T: 011 837017. Map G4 www.laviadelte.it
Note that references in bold at the end of each listing ( A1, B5 etc.) refer to the coordinates on the street map (pages 44- 45).
This directory, grouped by category, is a list of establishments recommended by the editors of Where magazine and includes regular advertisers. Based on statistical evidence, the most popular luxury brands are grouped under the separate category “Top Brands”, which be found on page 24. Several unusual shops, stocking items and rarities for collectors or aficionados in specific product categories, are listed under “Passion Shopping” rather than in the standard shopping sections. Shopping hours are generally from 10am to 7pm; less centrally located shops still take the traditional lunch break. Most shops are closed on Sundays (except those located in central Turin) and on Monday mornings. Ask your concierge. Visitors should note that VAT is 22% and it is generally included in the price of goods.