Did you know?

Expensive perfumes and colognes are made for a mass production therefore, the raw materials sourced are far cheaper than the less expensive ones. So there is higher quality materials used in cheaper fragrances which are usually stronger but sometimes create a pungent odour that is very distracting in a negative way. The end result, the consumer pays for the market cost and the brand of the product.

It’s not all about looking and feeling good. Smelling good comes with that ‘avoirl'airbien’ package. There are different types of colognes and perfumes, especially with these big brands that make your eyes dazzle with their price. However, for some the price is not a problem. Let’s explore some tips for choosing colognes and perfumes: Purchasing - Avoid usingscent cards as final decision makers- Some stores use scent cards as a mean to allow customers to test perfumes or colognes. However, many get tricked because the fragrance that you smelt was only the top notes. The top note of a fragrance is the initial and light scent of a perfume that you immediately smell after applying it to your skin. It usually contains aquatic, floral, cinnamon, fruity, citrus and powdery scents which last from 10 minutes to 2 hours. - Concentration volume- The more concentrated the perfume the longer it lasts. Therefore, knowing the difference of fragrances such as eau de toilette or eau de parfum gives you the estimated time of how long the fragrance will last. An eau de toilette for example is estimated to have 5 to 15 per cent of pure perfume; hence, it lasts approximately for 3 hours. - Bottle size- Choosing the perfume is mostly on the smell but what about the volume? Many become blind sighted because the bottle seems attractive due to its design as well as the size. Choosing based on size selection can be tricky because the design forms a mirage of higher volume when in reality it’s not. Buying the fragrance for the first time should be like a test drive. Therefore, buying a small bottle of perfume or cologne is safer to distinguish if the fragrance complements your body odour or not. Application - Spray the cologne on pulse pointspulse points are suitable for testing the scent of a cologne or perfume due to the warmth of your blood. The heat evolved at these points helps to keep the fragrance longer than its stipulated end point. Two popular pulse points are the wrists and the neck. - Apply with care- You want when in the company of others the aim is to allow your fragrance to be discovered rather than to be pungent and overwhelming. - Leave to dry- Rubbing may seem sensible to effectively keep the perfume on the skin but it breaks the molecular bonds in the perfume/ cologne. Resulting in the scent becoming weaker, therefore, spray the fragrance on you from ranges of 3 to 7 inches then leave to dry.