Konka Energy Drink signs Curvy Diva
Energy drink Konka has signed a endorsement deal with media personality and recording artiste yanique “Curvy Diva” Barrett. The agreement, which was inked on Wednesday, will see her taking on her first role as a brand ambassador, which will involve some exciting initiatives.
The 16-month deal will see Barrett immediately assuming her duties as brand ambassador through a recruitment drive to develop an all-female promotional team to be known as the Konka Army.
“I’m excited to ‘konka’ the road with the team. We have major plans for parties during the Christmas season and we are going to be a part of Carnival next year, but right now the Konka Army is gearing up to take on the streets. I can’t wait to start auditioning the girls. They will have to bring energy, energy and more energy. Plus, we have some on-fire social media promotions,” noted Barrett.
“The Konka Energy Drink brand is exciting and fresh, and that really drew me in. I see myself as conquering challenges and barriers, so this really resonates with me. The newness of the product really has me very excited, also; I can really put my stamp on it. The bonus for me, too, is Konka really does taste good,” said an animated Barrett.
Andrew Ellis, brand manager for Konka Energy Drink, explained that the deal with Curvy Diva was not only exciting, but fit perfectly with the brand’s objectives.
“The similarities between our brand and the Curvy Diva are just perfectly aligned. Visually, we want this brand to be the sexiest drink on the market and the Curvy Diva is the quintessential choice for us. We have already seen her growth in the industry as a new artiste in the industry. As a new energy drink on the Jamaican landscape, we also look to carve a successful path for our brand. We are ready to ‘konka’,” Ellis stated.
The Lasco-manufactured and -distributed energy drink, which was launched in March this year, is reportedly steadily making inroads in the highly competitive energy drink market. The non-alcoholic beverage is manufactured in Jamaica and is positioned as a great tasting and economically priced alternative.
Lascelles Chin (right), executive chairman of LASCO Affiliated Companies, shakes hands with the new Konka brand ambassador, Yanique “Curvy Diva” Barrett, after the official signing held at the LASCO Distributors Red Hills Road Facilities on Wednesday, November 7, 2018. Sharing in the moment are (from second left) Andrew Ellis, Konka brand manage (standing, left) and Peter Mark Chin, deputy executive chairman of LASCO Affiliated Companies and managing director of LASCO Distributors.