Run­ning for dreams

... sup­port for dereg­is­tered UWI stu­dents

Daily Observer (Jamaica) - - SPORT -

WITH the re­cent news in one of the daily news­pa­pers that over 800 The Univer­sity of the West Indies stu­dents were be­ing dereg­is­tered due to lack of funds to pay for their tu­ition, one so­cial me­dia mar­keter for the up­com­ing CB Group UWI 5K — Its Pixel Per­fect — re­ported that the site lit up with over a 1,000 re-tweets and likes, fol­low­ing a tweet by youth mar­keter Kristof­fer­son Nunes’ of UCA, high­light­ing the plight of the stu­dents in the re­cent news re­port.

Its Pixel Per­fect then threw out the chal­lenge to stu­dents to sign-up for the event, sched­uled for to­mor­row and ti­tled their cam­paign as “Run­ning for Dreams” and stated that, with ev­ery 300 stu­dents who sign-up for the 5K, one stu­dent who has been dereg­is­tered will re­ceive a schol­ar­ship.

Ac­cord­ing to Its Pixel Per­fect spokesper­son Ni­co­lette Peterkin, this cre­ated a lot of in­ter­est with com­ments tweeted such as “good move”, “we’ll def­i­nitely sup­port” and other pos­i­tive mes­sages. The or­gan­is­ers of the event have, there­fore, ex­tended the dead­line for reg­is­tra­tion, to ac­com­mo­date the do­na­tions and pledges from per­sons in­clud­ing The UWI and Mona School of Busi­ness and Mar­ket­ing (MSBM) Alum­nus.

In or­der to make a sig­nif­i­cant im­pact for this year’s sev­enth an­niver­sary, The UWI 5K co­hort found it nec­es­sary to place the cause at the cen­tre of the event. The group and all its stake­hold­ers un­der­stand the grav­ity of the sit­u­a­tion and em­pathise with the stu­dents af­fected by this phe­nom­e­non. They be­lieve this ini­tia­tive is the best step to­wards help­ing the stu­dents af­fected.

To date the seven-year-old event has raised funds and pro­vided schol­ar­ships for over 200 stu­dents. Chair of The UWI 5K event, Eliz­a­beth Buchanan Hind, said they were look­ing for 7,000 sup­port­ers of the event to­mor­row, so that they can ex­tend their hand even fur­ther to stu­dents in need.

She fur­ther chal­lenged in­flu­encers in the so­ci­ety such as ra­dio per­son­al­ity and UWI grad­u­ate Miss Khadene “Kitty” Hyl­ton to en­cour­age in­di­vid­u­als to sign-up on her team, with the hope that it will have a rip­ple ef­fect to in­crease par­tic­i­pa­tion.

Ac­tion from last year’s CB Group UWI 5K

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