Busy looks to Latin mar­ket

Daily Observer (Jamaica) - - ENTERTAINM­ENT -

BUSY Sig­nal is ex­pand­ing his mu­si­cal reach with a soon-to-be re­leased Latin-flavoured sin­gle en­ti­tled Jeans & Mesh. Pro­duced by Bright Na­tion, the dance­hall dee­jay has high ex­pec­ta­tions for the track.

“No re­lease date has been set yet but we’re work­ing to have a re­lease date soon,” said Busy Sig­nal.

He was up­beat about ex­per­i­ment­ing with the Latin beat.

“The vibe and the en­ergy is dif­fer­ent.

It’s a Latin type of beat, the en­ergy is dif­fer­ent, and we just make it happy so peo­ple can en­joy and re­late to it and just have some fun to lis­ten to it, or to go on stream and buy,” he said.

“It’s just hap­pi­ness. It’s a happy beat, a happy bounce – up­tempo and ev­ery­thing – and the horns that are in it as well, it just gives a happy vibe... I came up with that melody and ev­ery­thing and the words and the con­cept, and we link up with Bright Na­tion – the pro­duc­ers of the song,” he con­tin­ued.

The top-shelf dance­hall dee­jay ex­pects Jeans & Mesh to mush­room glob­ally, given the far-reach­ing im­pact of dig­i­tal tech­nol­ogy.

“No genre of mu­sic is the best seller at this point in time when tech­nol­ogy sup­plies a whole bunch of plat­forms for peo­ple to get mu­sic in dif­fer­ent ways, freely as well,” said Busy Sig­nal. “But we still do what we do and we’ve still got those hopes up, and we still make that ap­proach business-wise to get it out there and to do what we do. So, we hope that it gets to that level where peo­ple can recog­nise and see what we do here as Ja­maican artistes and rep­re­sent mu­sic [is] real and true. I just talk what is on my mind and what I feel and how I just move through with the lyri­cal dex­ter­ity and clar­ity. It’s a vibe,” he said.

Busy Sig­nal, whose real name is Reanno Gor­don, came to promi­nence in 2003 with the hit song Step Out. He has since fol­lowed up with other hits in­clud­ing These are the Days, Jail, as well as cover ver­sions Night Shift, and One More Night. His col­lab, Bu­maye, with Ma­jor Lazer was hugely suc­cess­ful. This year he was awarded Dance­hall Artiste of the Decade at the In­ter­na­tional Reg­gae and World Mu­sic Awards.

Busy Sig­nal

Der­rick Coombs

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