Daily Observer (Jamaica)

Scott ap­pointed to Mar­ket­ing Com­mis­sion of Cen­tro Caribe Sports


THE Cen­tral Amer­i­can and Caribbean Sports Or­gan­i­sa­tion (CACSO), hosts of the multi-sport event, the Cen­tral Amer­i­can and Caribbean (CAC) Games, re­cently changed its name to Cen­tro Caribe Sports, a re­brand­ing ex­er­cise which now falls to the spe­cial­ist watch of Ja­maica Olympic As­so­ci­a­tion (JOA) Di­rec­tor Robert Scott, who was re­cently ap­pointed to the Mar­ket­ing Com­mis­sion of the or­gan­i­sa­tion.

Scott will team with a panel of col­leagues from the re­gion in de­sign­ing and im­ple­ment­ing the new mar­ket­ing phi­los­o­phy and strate­gies of the Cen­tro Caribe Sports as it af­firms its sta­tus as a model sport or­gan­i­sa­tion in brand recog­ni­tion, rep­u­ta­tion and com­mer­cial­i­sa­tion, train­ing and education, lo­gis­tic man­age­ment of games, cor­po­rate gov­er­nance and sport for all.

In ac­knowl­edg­ing his ap­point­ment, Scott, who is also dean of the Con­sular Corps of Ja­maica, said: “I am very pleased to be ap­pointed to this com­mis­sion, where, con­sis­tent with the man­date of JOA’S ‘Path­way to Suc­cess’, Ja­maica’s in­flu­ence and im­pact will not be lim­ited to the field of play, par­tic­u­larly ath­let­ics, but will be felt in the re­gional and in­ter­na­tional an­nals of sports ad­min­is­tra­tion.”

The 2018 Gold Coast Com­mon­wealth Games was not only the most suc­cess­ful games to date for Ja­maica in terms of medal haul, the num­ber of qual­i­fy­ing sports and the largest con­tin­gency of ath­letes, but it was his­toric with the JOA host­ing a Com­mon­wealth House and ed­u­ca­tional fo­rum which show­cased Ja­maica’s mu­sic, cui­sine and thought lead­er­ship.

Scott suc­cess­fully led this ini­tia­tive in Aus­tralia and has stated that it is his “in­ten­tion to ap­ply the for­mula of Ja­maica’s suc­cess at the 2018 Com­mon­wealth Games and the ex­pe­ri­ence thereby and oth­er­wise gained in my ap­proach for the ben­e­fit of Cen­tro Caribe Sports in gen­er­at­ing global ex­po­sure and vis­i­bil­ity that will earn cap­i­tal and cur­rency for our re­gional body.”

JOA Pres­i­dent Christo­pher Sa­muda, in recog­nis­ing the achieve­ment of Scott, said: “Cen­tro Caribe Sports has a solid sport ad­min­is­tra­tor and team player who will un­doubt­edly make pi­o­neer­ing and im­pact­ful con­tri­bu­tions to the re­gional move­ment.”

At a time when the re­gional body is re­brand­ing, Scott will have a piv­otal role in shap­ing the fu­ture of the games which is cel­e­brated not only as a multi-sport fes­ti­val but also as a cul­tural ex­pe­ri­ence.

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