En­tre­pre­neur­ial push

Daily Observer (Jamaica) - - THE DIGITAL LIFE -

As CEO, Ainsworth cham­pi­ons the Bran­son Cen­tre’s mis­sion to “cre­ate dy­namic Caribbean en­trepreneur­s”. Since 2011, the cen­tre has been able to open doors for peo­ple who didn’t know where to turn for guid­ance in their trans­for­ma­tion to en­trepreneur­s.

“In 2018 we were happy to see more busi­ness en­ablers emerg­ing to sup­port the start-up com­mu­nity and so we piv­oted to help the next stage — growth­stage en­trepreneur­s who wanted to scale but needed more re­sources, coach­ing and men­tor­ship. To­day, we con­tinue to sup­port en­trepreneur­s as they bat­tle to sur­vive dur­ing this pan­demic. Ev­ery in­dus­try has been af­fected and we con­tinue to lever­age our re­sources and ex­per­tise to help our en­trepreneur­s re­cover, be­come re­silient and grow,” says Ainsworth.

Given the chal­lenges pre­sented by the pan­demic, she led her team through a ma­jor pivot by mov­ing their pro­grammes to a 100 per cent dig­i­tal ex­pe­ri­ence. The cen­tre cur­rently of­fers train­ing, men­tor­ship and coach­ing vir­tu­ally to serve the im­me­di­ate needs of the en­tre­pre­neur­ial ecosys­tem. “Now is the time for en­trepreneur­s to fully em­brace tech­nol­ogy and in­no­vate where they see gaps and op­por­tu­ni­ties. It’s time to fully em­brace the Fourth In­dus­trial Rev­o­lu­tion and un­der­stand the value tech­nol­ogy brings to grow busi­nesses and our economies,” Ainsworth urges.

She strongly be­lieves that this is not a time to be paral­ysed by chal­lenges and that there are so­lu­tions avail­able.“tech­nol­ogy has and will al­ways be a game changer for en­trepreneur­s as they man­age and grow their busi­nesses. En­trepreneur­s can get more done by lever­ag­ing au­to­ma­tion, ac­cess­ing data to drive de­ci­sion-mak­ing, and reach­ing more sig­nif­i­cant mar­kets all through the power of tech­nol­ogy,” she says.

A mom of two, an en­tre­pre­neur and well­ness ad­vo­cate, Ainsworth brings 14 years of peo­ple lead­er­ship, mar­ket­ing and project man­age­ment ex­pe­ri­ence across mul­ti­ple in­dus­tries and scales of busi­ness. Be­fore as­sum­ing the role of CEO, she served as the cen­tre’s di­rec­tor of De­vel­op­ment and Com­mu­ni­ca­tions and man­aged a grow­ing port­fo­lio of work in de­vel­op­ment, partnershi­ps, fund-rais­ing and com­mu­ni­ca­tions.

Be­fore join­ing the Bran­son Cen­tre, Ainsworth was a mem­ber of the lead­er­ship team at the tech ac­cel­er­a­tor Startup Ja­maica and a found­ing com­mit­tee mem­ber, coach and men­tor for the Caribbean Tech En­trepreneur­ship Pro­gramme (CTEP). She co-founded Sup­portme Virtual Busi­ness Ser­vices, a bou­tique busi­ness sup­port con­sul­tancy pro­vid­ing mar­ket­ing, project man­age­ment, op­er­a­tions, and other man­age­ment sup­port ser­vices. In 2015, she founded and hosted The Sales Fun­nel Sum­mit, a virtual con­fer­ence with 31 of the most bril­liant global minds in dig­i­tal fun­nel strate­gies, to help en­trepreneur­s cre­ate prof­itable on­line busi­nesses. Ainsworth re­cently launched her pod­cast, The Thriv­ing CEO, tar­get­ting suc­cess­ful but over­whelmed en­trepreneur­s, coaches and on­line course cre­ators who are busy dong it all — run­ning a busi­ness, rais­ing a fam­ily and manag­ing a grow­ing team. Each week she talks about how to ditch the over­whelm­ing while achiev­ing your goals by im­ple­ment­ing the 3 S’s (sys­tems, sup­port and self-care). Top­ics in­clude how to man­age your time, cre­ate repeatable sys­tems in your busi­ness, out­source and build a team to free up your time so you can fo­cus on high-value ac­tiv­i­ties that grow your busi­ness and al­low you to spend more of your time do­ing the things that mat­ter most.

On a mis­sion to help peo­ple thrive in life and busi­ness with­out the burnout, she fo­cuses on im­prov­ing work-life bal­ance through pro­duc­tiv­ity and well­ness for her team and the en­trepreneur­s they sup­port.

Ainsworth has a de­gree from the Uni­ver­sity of Toronto, sev­eral pro­fes­sional cer­ti­fi­ca­tions and is a cer­ti­fied life and well­ness coach.

(Photo: Bran­son Cen­tre)

auri-ann ainsworth gets her big­gest rush when the Bran­son Cen­tre pushes an en­tre­pre­neur to new lev­els of suc­cess. ‘Push’ has been the num­ber one word in her vo­cab­u­lary since she be­came CEO of Bran­son Cen­tre of En­trepreneur­ship, Caribbean — the re­gion’s lead­ing ac­cel­er­a­tor for en­trepreneur­s. Lauri-ann ainsworth is on a mis­sion to help peo­ple thrive in life and busi­ness with­out the burnout.

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