TOWARDS ZERO Fatal Accidents by 2030
What happens when an aerospace company begins to manufacture cars? One thing that comes along for the ride is a keen, almost obsessive attention to safety. This has always been and still is the case with Subaru. Protecting you and your family throughout every moment of your journey is at the heart of everything Subaru does - whether you’re inside or outside of your car. It’s a philosophy that started with Subaru’s first mass produced vehicle - the Subaru 360.
A vehicle designed with driver visibility at its core, which in 1960 became one of the first vehicles in the world to be crash tested under the company’s own initiative.
Even with an already impressive track record, Subaru has recently introduced its most important safety vision yet – working towards zero fatal road accidents in a Subaru vehicle by the year 2030* - delivered through a combination of holistic Subaru design principles and advanced safety technologies with cuttingedge innovations.
This vision is underpinned by the four vital safety pillars of Primary, Active, Preventative and Passive safety that work together to achieve Subaru’s ‘All-around’ approach to automotive manufacturing.
Subaru has continued its ‘people first’ policy by fine-tuning, testing, and retesting its advanced safety features, developed over 50 years, including the latest in collision protection/avoidance systems such as Subaru Eyesight® - an award-winning driver assist system that utilizes two cameras to monitor activity on the road ahead, and warn the driver or apply the brakes if necessary when identifying vehicles, motorbikes, bicycles and pedestrians that represent a potential danger. The system incorporates: Adaptive Cruise Control, Pre-collision Braking, Pre-collision Throttle Management, Lead Vehicle Start Alert, Lane Departure Warning, and Lane Sway Warning. Subaru models equipped with Eyesight ® have earned the highest possible front-crash prevention ratings from the Insurance Institute for Highway Safety (IIHS)**.
Unique technologies like Symmetrical All- Wheel drive and the new Subaru Global Platform underpin the vision of an accident-free future.
In the pursuit of engineering excellence, the ultimate goal is a driving experience that delivers pure enjoyment and peace-of-mind to Subaru families.
Visit kigjamaica.com/brands/subaru/ to download an e-brochure and find out more about Subaru. KIG is located at 381 Spanish Town Road, Tel: 876.923.6572 and at 21-25 Old Hope Road, Tel: 876.754.3434.