Getting to know Alex V Sterling
AS I sit down to pen this article, my mind replays the countless times I’ve observed the dynamic duo of Alex Sterling and Dr Terri-karelle Reid in action. From bustling conference halls in our beautiful Caribbean islands to the vibrant, energy-packed rooms across international waters, their synergy is unmistakable. I’ve had the front-row privilege of witnessing this extraordinary partnership.
Sterling has become a big part of the success of Dr Reid, all from behind the scenes, and epitomises the role of an executive liaison — a role that you may not have heard about before the duo of Dr Reid and Sterling.
SO WHO IS AN EXECUTIVE LIAISON?
An executive liaison, as exemplified by Sterling, is a multifaceted professional who embodies adaptability, strategic foresight, and a diverse skill set to seamlessly manage and anticipate the needs of his or her principal. This role transcends traditional assistance, operating as a pivotal force in decision-making and the seamless execution of complex operations, ensuring that every behind-the-scenes detail contributes to the spotlight’s success.
I recently sat down and interviewed Alex and I wanted to share five key points from the interview that would allow you to learn more about him and the role of an executive liaison in case you wanted one for your team or are inspired to become
Alex V Sterling (right) and Terri-karelle Reid one.
VERSATILE SKILL SET
Sterling’s journey beautifully illustrates the diverse skills needed to be a successful executive liaison. Starting from a customer service job in a call centre to mastering the details of State protocol from his time at the Office of the Governor General, Sterling shows how varied experiences can equip someone to handle complex situations effectively. His story encourages readers to embrace a wide range of skills and be ready to adapt, highlighting that being versatile is key in the ever-changing world of professional life.
EMPOWERMENT AND TRUST IN THE EXECUTIVE LIAISON ROLE
The alliance between Sterling and Dr Reid is a beacon of empowerment and trust, hallmarks of an effective executive liaison relationship. In this partnership Sterling serves not merely as support but as a key decision-maker, confidently handling business operations in Dr Reid’s stead. Their mutual respect and understanding, honed over time, underscore the power of an executive liaison’s role when backed by trust. Aspiring professionals can look to their dynamic as an exemplary blueprint, demonstrating how deep trust and empowerment can expand a leader’s reach and amplify success, embodying the profound impact of a collaborative partnership rooted in shared strength and confidence.
THE MAN BEHIND THE SCENES
Sterling stands as the unseen hero behind Dr Reid, orchestrating many details from the side with the precision and dedication that define an executive liaison’s role. His pivotal behind-the-scenes work, whether it’s meticulously coordinating events or navigating the complexities of logistical challenges, managing a tight calendar, liaising with all event coordinators, managing invoices, setting the price tags, and even scouting the exits ahead of time so that when Dr Reid is finished on stage she has an easy out away from the crowds.
If this was a superhero movie, Dr Reid would be Iron Man and Sterling would be Jarvis. Alex would be at events, on his laptop handling all the client work, Dr Reid would come off stage, take notes, and still use Sterling as a sounding board for notes. You would think Sterling would miss a beat, but he is able to be that sounding board, all the while never looking up from his screen. Amazing!
THE DEMAND FOR AN “ALEX”
The demand for professionals like Sterling in the industry is unmistakable, as seen in the myriad inquiries and requests Dr Reid and Sterling receive from those in search of their own “Alex”. This trend is not just a testament to his exceptional skills but a clear call to action for the industry to acknowledge and nurture the role of executive liaisons. Recognising these professionals as pivotal assets is crucial in navigating the complexities of today’s fast-paced business environment.
TIPS FOR THE NEXT EXECUTIVE LIAISON
Sterling’s guidance for aspiring executive liaisons underscores the importance of discernment, flexibility, proactiveness, and a commitment to continuous learning and adaptation. These key attributes are not just essential skills but form the road map for success in this role, encouraging the next generation to embrace the diverse challenges and opportunities it presents.
This is why people are now sending their requests to Dr Reid and Sterling, stating that they need their own Alex. Don’t forget that you need to create the healthy and empowering environment for your Alex to thrive and build with you. Check out my full interview with Sterling on Youtube for a much deeper dive.
Keron Rose is a digital strategist who works with businesses to build their digital presence and monetise their platforms. Learn more at Keronrose.com or listen to the Digipreneur FM podcast on Apple podcast, Spotify, or Google podcasts.