JTB announces promotional team for Europe
THE JAMAICA Tourist Board (JTB) has appointed Interface Tourism, Italy and Interface Tourism, Spain as the sales and promotional agencies for Destination Jamaica in Italy and the Iberian Peninsula. The JTB has also selected GrafensteinFreizeit-und Tourismuswerbug GmbH to drive sales in Germany, Austria, Switzerland and Poland.
Tourism Director Paul Pennicook explained that the selection of these firms is strategic to the JTB’s growth agenda.
“In an effort to continue to diversify our source markets, we recently appointed new representatives in a region where we are going for growth. The agencies were selected based on their track records and their work plans to increase arrivals from their respective markets.”
Commenting on his agency’s selection, general director of Interface Tourism, Spain, Victor Muñoz, explained that “Jamaica is a destination and brand recognised worldwide. It perfectly embodies the idea of a natural and cultural paradise, which, along with a unique lifestyle, are strong motives for Spanish and Portuguese travellers in choosing their vacations throughout the year”.
ENTHUSIASTIC ABOUT PROSPECTS
Serena Valle, managing director of Interface Tourism, Italy, was equally enthusiastic about Jamaica’s prospects in the Italian market.
“Jamaica is an island with a very strong personality. It is multi-faceted and able to meet the needs of the most discerning selfmade travellers, as well as tourists who are looking for a relaxing, dream paradise destination.”
Founder and Director of GrafensteinFreizeit-und Tourismuswerbug GmbH, Frank Grafenstein, said his agency was keen on inspiring special tour operators to sell Jamaica.
“There is a lot to discover. Our special interest topics and insider tips are ideal for group tours and specialised tour operators,” Grafenstein explained.
Interface Tourism, Spain, Interface Tourism, Italy, and GrafensteinFreizeit-und Tourismuswerbug GmbH will represent Jamaica on two-year contracts. The JTB is represented in the Netherlands and Belgium by Color Travel Services. The agencies will liaise primarily with tour operators, travel agents and airlines in their respective markets, but will also offer communications and public relations support.