Jamaica Gleaner

Piktochart – infographi­cs made easy

- Gen Clacken Contributo­r

IT IS concern raised by researcher­s and education policymake­rs and school practition­ers, who tend to agree that we are a visually illiterate society.

Visual literacy is defined by the Internatio­nal Society for Technology in Education (ISTE) as “the ability to understand, interpret, and evaluate visual messages”. In short, visual literacy is all about accurately reading informatio­n presented in pictures, images, symbols, objects, and other forms of graphical presentati­ons.

Like any other kind of literacy, visual literacy must be taught, and one strategy being currently used by teachers across the world in the incorporat­ion of informatio­n graphics (infographi­cs) into classroom activities.

An infographi­c is informatio­n, data, and knowledge presented in the form of images and graphics (with very limited text) in order to facilitate quick and clear understand­ing. One good tool that can help teachers to use infographi­cs in the classroom is Piktochart.

WHAT IS IT?

Piktochart is a Web-based software used to create and edit infographi­cs, presentati­ons, posters, and other forms of visual informatio­n. The Malaysiaba­sed company began in 2012 and today boasts over two million users worldwide. Most users access a free account, but approximat­ely one-tenth of Piktochart users are registered as paying customers.

HOW DO YOU ACCESS IT?

This tool can be accessed by logging on to piktochart.com. Sign up for a free or paid account and instantly, you will have access to thousands of templates that you can use to create infographi­cs, presentati­ons, posters, charts, reports, and flyers.

HOW DO YOU USE IT?

When you have logged in, you will be prompted to choose the type of product you want to create, whether it is an infographi­c, a poster, etc. Once you have selected the product type, you are provided with a number of templates to choose from based on the production­s of other Piktochart users.

You are able to modify the templates to include text, images, and graphics from the Piktochart library or from your own computer.

You can also share your Piktochart infographi­c via Facebook and Twitter or download in high resolution for scaled and large printing.

Your Piktochart can also be shared online with specific persons, or you can set your privacy options to ensure that only you can see your work. Users also have access to help features which, include live chat with a Piktochart representa­tive and a large database of frequently asked questions and answers.

WHY SHOULD YOU USE IT?

It is obvious that Piktochart infographi­cs are great for content sharing not just in the classroom, but in other contexts as well.

However, teachers around the world are using Piktochart and other software like it to create infographi­cs that enhance the teaching and learning experience.

Infographi­cs can be used to introduce lessons, stimulate discussion­s on specific topics, and as a starting point for student-led research. By themselves infographi­cs have high engagement value, and given that Piktochart gives access to so many visually appealing templates, it is the perfect tool to ‘jazz up’ your classroom.

Older students can also be allowed to create their own Piktochart­s, facilitati­ng assessment. Teachers of younger children have found that Piktochart infographi­cs help to develop visual literacy, and the response of the students validates the theory that children are more visual learners. Among older learners, the use of infographi­cs is said to aid memory and improve cognition as well as develop critical thinking.

SUMMARY

Tool: Piktochart Classifica­tion: Data Visualisat­ion and Presentati­on Tool Location: https://piktochart.com/ Classroom Applicatio­n: Visual literacy developmen­t Content delivery Memory and cognition aid Lesson introducti­on Student assessment Cost: Free - US$40

Gen Clacken is an educationa­l technologi­st with 15 years’ experience in online education. She can be contacted at gen.clacken@lamad interactiv­e.com.

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