Dianne Plum­mer – Your True Shade Cos­met­ics

Jamaica Gleaner - - PROFILE -

Your True Shade Cos­met­ics is a Ja­maican make-up and skin­care com­pany pro­vid­ing prod­ucts such as cleansers, foun­da­tions, lip glosses, and lip­sticks – all lo­cally man­u­fac­tured. Launched in 2014, this brand caters to all skin tones and types, of­fer­ing a 360-de­gree make-up and skin­care ex­pe­ri­ence to its clients. Now, as one of the 2017 Vi­sion Achiev­ers, CEO Diane Plum­mer has not only created a solid vi­sion for her com­pany, but says that the pro­gramme “has def­i­nitely im­proved how I op­er­ate Your True Shade Cos­met­ics Ltd and helped to shape my fu­ture plans for growth. I was not only able to cre­ate a vi­sion for my brand, but I de­vel­oped a road map to get me there”.

A range of True Shade prod­ucts that in­clude the Bam­boo Char­coal Peel Off mask, turmeric soap, translu­cent mousse, primer, foun­da­tion and loose-pow­der foun­da­tion.


Lo­cally made cos­met­ics, courtesy of True Shade, not only makes you look good, it’s also good for your skin. Here Clau­dia San­der­son gets the royal treat­ment.

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