Jamaica Gleaner

PSOJ promises Likes to Profits at social media conference

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THE PRIVATE Sector Organisati­on of Jamaica (PSOJ) will stage its second Social Media Business Conference, under the theme ‘#LikesToPro­fits’; at the Jamaica Pegasus Hotel on February 28, following 2017’s successful event.

Keynote speaker Dr Kingsley Chin, entreprene­ur, Har vard orthopaedi­c spine surgeon and social media exper t, said, “KICVenture­s started KICCreativ­e, a digital firm, because we saw that social media is the primary platform for companies to develop their brand and service their customers. I’ll share how we leverage a multitude of channels for our healthcare sector businesses and how our experience and knowledge can apply to any business.”

To improve on the experience of last year ’s conference, the PSOJ team has enlisted a stellar line-up i ncluding l ocal and internatio­nal business leaders, all of whom are influencer­s and experts in social media. They are:

■ David Godsall, direc tor, publishing and education – Hootsuite.

■ Conley Salmon, president , Jamaican operations – Jamaica Broilers.

■ Mervyn Eyre, president and CEO – Fujitsu Caribbean,

■ Raymond Buckle, CEO – Silverston­e Solutions

■ Ross Sheil – Sheil Consulting,

■ Donnette Hines, marketing manager – National Baking Company.

Jennifer McDonald, chief executive officer of PSOJ, said: “This conference is one of the most anticipate­d and significan­t, as we have curated speakers who have excelled i n their respective discipline­s with the use/help of social media.

Our speakers will be sharing secrets on how they’ve achieved returns on their investment­s and grown their businesses.”

She added: “The audience will be able to gain knowledge from these distinguis­hed and experience­d minds, merging their strategies and methods to create a formula that will prove a success for any business – and moving ‘likes to profits’.”

Registrati­on is open and goes up to Wednesday, February 28, 2018. To re gi s te r, visit www.likestopro­fit.com or contact Nickeshia Lindsay at nickeshial@psoj.org or (876)927 - 6238.

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