Reggae, house music and yoga intersect at Tmrw.Tday Culture Festival
WITH A vision to bring progressive underground talents to the fore, Tmrw.Tday Culture Festival will return to Seven Mile Beach, Negril, from May 1-6 as the premier multifaceted destination experience where yoga, house music and reggae music intersect.
“With Tmrw.Tday, it’s nothing like anything I’ve been a part of. Dealing with wellness, reggae and house music, which are all soulful things, blending masters of their crafts in all those genres with such passionate and eclectic people, you can’t help but feel the unity,” festival director Kevin Bourke told The Gleaner.
Dubbed by its facilitators as a ‘festi-vacation’, participants are invited to Jamaica for a week of consciousness, conviction and growth through wellness, music, art, nature and natural therapies.
“From last year, we learnt a lot. We feel really good about the second staging, and we certainly put in the work. We have extremely experienced festival curators as part of my team who have worked on festivals in Las Vegas, Mexico, Portugal,” he continued.
Bourke said that ticket sales have been going well, with the festival anticipating up to 400 travellers. “The feedback with the local campaign is kicking in now. People in Jamaica don’t like to plan too far ahead, and that’s OK. We’ve prepared for that; we’re on the final stretch with local marketing. We’re happy and excited, and we’re in it for the long haul. It’s all about creating a safe environment full of love and energy,” he said.