RJRGLEANER Group partners with e-commerce giant Gustazos
RJRGLEANER COMMUNICATIONS Group has announced that it has signed an agreement to acquire a significant stake in the popular ecommerce platform Gustazos(r) Jamaica (https://www.gustazos.com/JM_jamaica).
RJRGLEANER and Gustazos currently serve Jamaican merchants’ businesses through diverse marketing and advertising services to fulfil business needs and goals. The new venture with Gustazos will combine the benefits of exciting consumer discount offers through Gustazos’ proprietary online technology with the expansive market reach of the RJRGLEANER Group’s traditional media platforms.
Commenting on the deal, RJRGLEANER CEO Gary Allen said, “The acquisition aligns with our group’s digital strategy, as well as its thrust to diversify income sources with complementary businesses over the next five years.
“This is only one of a series of exciting announcements we hope to make in the short to medium term,” he added.
THE RIGHT FIT
Carlos Villares, CEO of Gustazos International, lauded the new partnership. “We’ve always been excited by the synergies between traditional media and digital media. Our early talks with RJRGLEANER quickly made clear that their history as a leader in traditional media, combined with a clear success in expanding digital strategy, proved they were the right media partner for Gustazos in Jamaica.
“We’re especially excited by the opportunities in the Jamaican market, where the right combination of our respective strengths in a promotions strategy will maximise awareness, trial, and client acquisition for any business. The partnership was a natural decision given the strength, reach, and reputation of the RJRGLEANER brands,” said Villares.
Gustazos is a website with the primary purpose of creating marketing campaigns for handselected, top-quality merchants to generate sales and awareness for them. In its methodology, Gustazos helps and encourages its subscribers to enjoy the best Jamaica has to offer, all at unbelievable savings.