Reggae Sumfest targets visitors from the New York Tri-State
THE JAMAICA Tourist Board (JTB) is again on board as a sponsor for the 2018 staging of Reggae Sumfest, slated for July 15-22 at the Catherine Hall Entertainment Centre in Montego Bay. The JTB joined a host of sponsors, including title sponsors Red Stripe, for the recent New York launch of the event held at The DL in Lower Manhattan. The launch kicked off with Jamaica’s Consul General to New York Trudy Deans welcoming the large turnout of media, influencers, industry personnel and entrepreneurs.
In his remarks, Christopher Dobson, business development officer, Jamaica Tourist Board, reminded the audience that music was one of attributes that attract visitors to Jamaica. Reggae Sumfest, he said, provides a great opportunity for music aficionados and lovers of Jamaica’s culture to enjoy Montego Bay. Reshima Kerry, assistant brand manager of Red Stripe, brought greetings on behalf of the title sponsors.
Delivering the keynote address, Josef Bogdanovich, chairman & CEO of DownSound Entertainment, noted that music is a unifying force and encouraged the Jamaican fraternity to work together to achieve greater benefits. He used the occasion to announce that starting this year, DownSound Entertainment, through Reggae Sumfest, will be supporting Damian Marley’s Welcome to Jamrock Cruise with ticket and travel giveaway packages to both the cruise and Reggae Sumfest. To purchase tickets, go to: reggaesumfest. com.