Robert Nesta Morgan PR expert my foot!

THE EDITOR, Sir:

DIRECTOR OF communications in the Office of the Prime Minister, Robert Nesta Morgan, has declared himself a PR expert and has dashed headlong to disprove this.

In the current controversy over his declared desire or intention to enter representational politics and the reaction from Pearnel Charles Sr, had he exercised some restraint, been more careful in his choice of words and the tone of his subsequent response, he might have convinced some persons that he really is an expert.

Here is where he has gone wrong.

1

Did he consider the likely reaction of the aged Charles Sr when he posted his intention to replace him as the MP? It is true the constituency does not belong to the Charles family, and Mr Morgan has every right to challenge now and in the future. The question is, as a PR expert, did he consider the implications of how he went about his announcement?

2

His reaction to Charles Sr’s pushback was overflowing with arrogance and conceit. If you are a PR expert, you prove this by your work, not by blaring a trumpet. The net effect of his statements is to stir up a public brawl within his own party – one likely to impress only the most loyal.

3

He was heard on a radio clip on May 30 expressing fears publicly for his safety. Now, this is a dispute among Labourites – not PNP and JLP. Is this what the PR expert wants to telegraph to the wider public – Labourite sharpening to attack another Labourite publicly? Of course, this has happened in the past, but is this what the PR expert wants to highlight now?

What is evident here is an example of someone who overreaches, believing they can easily transfer their ‘expertise’ in other areas. This is often a prelude to a big crash.

My advice to the young man is: cease and settle! Go labour for the constituency by trodding the dusty roads. Get out of the social-media bubble. Don’t get too impressed by the press release you wrote about yourself.

HUGO VICTOR