JTB launches Join Me in Jamaica promotion
Authentic experiences immerse travellers in Jamaica’s local culture
TRAVELLERS TO Jamaica want to immerse in the local culture, they want to connect with the people and discover a feeling of self-fulfilment through micro-moments they experience in the destination. This summer, the Jamaica Tourist Board (JTB) launched its Join Me in Jamaica digital video campaign to do just that – connect travellers to the people of Jamaica and showcase the authentic experiences the island offers.
To further promote the authentic experiences in Jamaica, the JTB is inviting consumers in the international marketplace to explore the sights, sounds and flavours of the beautiful island, through a one-month-long promotion where travellers can enter to win a specially curated Join Me in Jamaica vacation.
The Join Me in Jamaica campaign is a series of 90-second videos featuring local celebrities and friends of Jamaica sharing unique stories about their profession, love of their homeland and what makes it a great place to visit. Each video was created using the unscripted responses as narrative and accompanied by the spectacular visuals related to their natural surroundings.
Two Sisters and a Meal, Michelle and Suzanne Rousseau, restaurateurs, caterers, and authors Konshens, Jamaican dancehall recording artiste Tessanne Chin, Jamaican recording artiste and winner of NBC’s Season 5 The Voice Puddin’ Man, Edgar Wallace, owner of Just Coool Pudding Executive Chef Maginley of Round Hill Resort and Villas Ras Natango Gallery & Garden, Jamaican artist
Alton Bedward, Blue Mountain Coffee expert, Craighton Coffee Estate
Bruce Croxon, entrepreneur and philanthropist
The winner of the one month promo will experience two nights in Kingston for a tour of Craighton Coffee Estate in the Blue Mountains, a stop at Just Coool to have pudding with Puddin’ Man, then two nights in Montego Bay at Round Hill for a special tasting dinner with Chef Maginley and a visit to the Ras Natango Gallery.
One winner will be selected from the US and one from Canada. To view the Join Me In Jamaica videos, go to joinmeinjamaica.com