IBEROSTAR joins International Coastal Clean-up Day activities
SOME 100 Iberostar Rose Hall Beach Resort and Spa, employees participated in International Coastal Cleanup (ICC) Day at the popular Dump Up Beach Park in Montego Bay last Saturday.
ICC, which takes place on the third Saturday in September annually, is reportedly the largest one-day volunteer event in the world.
Several other organisations on the island removed plastic refuse, and other debris from 34 of the country’s beaches said a statement issued by the Jamaica Environmental Trust (JET) earlier this month.
In fact, JET says that when Jamaica first joined the ICC movement in the mid-1990s, this type of concerted effort was relatively small, and was effected in few locations across the island.
However, in 2008 when JET took the reins, the project gained the support of the Tourism Enhancement Fund (TEF).
Organisations such as Iberostar, which already has a firm commitment to the environment, sees ICC as an important initiative, says Naseema Mohammed, coordinator for sustainability and corporate social responsibility.
According to Mohammed, the Green Globe-certified organisation is currently undergoing an initiative titled ‘Wave of Change’, which focuses on coastal health, elimination of plastic and sustainable fishing.
“This is because of the extreme danger our environment is in, specifically our oceans with a heavy presence of plastic and garbage, so this venture was extremely important to us as we do our part to preserve the environment and save our oceans.”
She noted that Iberostar will continue to do both beach and land clean-ups as frequently as possible, along with our other environmental initiatives.