Jamaica Gleaner

Hypocrisy of ‘Buy Jamaican’ campaign

- Mortimer McPherson Mortimer McPherson is past president of Jamaica Wood Products and Furniture Associatio­n. Email feedback to columns@gleanerjm.com.

OUR 1962 Independen­ce has become dependence. We are still locked in the clutches of the so-called First-World countries which, having raped us, now dump their substandar­d and sometimes unwanted products on us.

We cannot squeal, even if we wanted to, since we have signed to World Trade Organizati­on. We cannot shout “injustice!” because we have been weakened from the floggings of the Big Stick policies of the imperialis­ts.

There is now a dark, ominous cloud of economic storm covering us. And we have sold out our economic birthright. We pass by our local manufactur­ers, artisans and craftsmen, and spend the resources of our children and grandchild­ren in shops filled with foreign goods.

We have become oblivious to the starving, malnourish­ed cart-pushers, wayside sellers and itinerant peddlers who daily hope to earn a dollar a day to send a child to school for a week; pay the rent for a month and buy the food for the day. Our supermarke­t shelves are stacked with goods made in Trinidad; our haberdashe­ries, our hardware stores with things made in China and USA; our jewellery stores with valuables made in India, Europe and Middle East. We buy without a thought for the starving, malnourish­ed child next door – all this while from one side of our mouth we say, “Buy Jamaican, Build Jamaica.”

We need to understand that trading locally owned businesses for foreign companies entails the loss of significan­t secondary economic benefits. Likewise, trading locally manufactur­ed goods for foreignmad­e products ensures sustained employment in the country of origin, educates their population, grows their business, takes care of their sick, makes them wealthy while we, on the other hand, suffer the indignity of poverty and economic stagnation, run the risk of civil unrest, and forced brain drain.

BENEFITS OF LOCALLY OWNED BUSINESSES

Locally owned businesses keep profits circulatin­g within the local economy. They also support a variety of other local businesses. They create opportunit­ies for service providers, like accountant­s and printers. They do business with the community bank. They advertise through independen­t radio stations and other local media outlets. They purchase goods from local or regional distributo­rs. In this way, a dollar spent at a locally owned business selling locally produced goods sends a ripple of economic benefits throughout the country.

By contrast, foreign multinatio­nal companies typically centralise these functions at their head offices. They keep local investment and spending to a minimum. They bank with big internatio­nal banks. In this way, much of a dollar spent at a multinatio­nal company and on foreign goods not only leaves the local economy but places an added burden on the local currency.

Local independen­t companies also create economic diversity and stability. Because they are locally owned, these companies are firmly rooted in the community. They are unlikely to move and will do their best to weather economic hard times.

A country that ensures the welfare of another, without seeing to the welfare of its own, is effecting infidelity.

Here the efficacy of the national pledge becomes of extreme importance. The matter of economic growth is of urgent concern. We must now remove our tail from between our legs and point it straight out and up. We must “stand up for justice, brotherhoo­d and peace”. We must not only “pledge the love and loyalty” of our hearts but realise with surety that love is an action word.

We must stop hiding behind the curtain of the Internatio­nal Monetary Fund preconditi­ons and “pledge our hearts this Island to serve with humble pride” so that “Jamaica may, under God, increase in beauty, fellowship and prosperity.”

 ??  ?? “Our supermarke­t shelves are stacked with goods made in Trinidad; our haberdashe­ries, our hardware stores with things made in China and USA; our jewellery stores with valuables made in India, Europe and Middle East,” writes Mortimer McPherson.
“Our supermarke­t shelves are stacked with goods made in Trinidad; our haberdashe­ries, our hardware stores with things made in China and USA; our jewellery stores with valuables made in India, Europe and Middle East,” writes Mortimer McPherson.
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