Primary and prep schools also moving Yello2Green
YELLO MEDIA Group is now targeting schools with its Yello2Green Primary/Prep School Recycle Competition. The competition challenges students and teachers to collect and turn in as many old and used directories as possible from in and around their schools, homes, and communities to win prizes. Persons from the participating schools are asked to clearly write their names, grade, and school on the inside cover of the directory so that they can be accurately counted.
Terry-Ann Burrell, marketing manager of the Yello Media Group for Jamaica and The Bahamas, said that the challenge is aimed at teaching the students the importance of preserving the environment.
“We’re leveraging our islandwide directory recycle initiative as a platform to deliver a broader message of environmental responsibility, encouraging students to play an active role today,” she said. “In every way possible, we’re teaching them to help preserve the environment, which they will be the leaders and influencers of in the future.”
POSITIVE RECEPTION
According to Burrell, the reception from schools has been positive, and they expect it to get better. “We anticipate that there will be a lot of excitement among students in their communities as they race to turn in as many old directories as possible,” she stated.
The top school that turns in the most directories will win J$150,000 cash. The top student who turns in the most directories across all schools will win $50,000, and the top class across all schools will win a grand pizza party.
At least seven schools in and around the Kingston and St Andrew and St Catherine areas have signed up to be part of the competition, and Yello Media Group is inviting other schools to be part of the challenge. If you are interested, please contact 876 936 3940 as soon as possible to express interest and confirm your participation.
The Yello2Green Primary/Prep School Recycle Competition ends on February 15. Winners will be announced on Friday, March 1.
Yello will also be hosting a series of competitions on its social media platforms and in pop-up locations across the island, where the public will be able to turn in their old directories and win prizes. To keep up with the Yello2Green recycling campaign, visit Yello’s social media pages @Yellojm. The Yello2Green recycling campaign coincides with the distribution of the new 2019 Find Yello Directory to residents and businesses across the island. The directories, which are made from 100% environmentally friendly ink and recyclable paper, feature a series of six covers each showcasing creative and fashionable ways to recycle and reuse everyday items like plastic bottles and tyres.