Local Salesforce partner CRMmetry launches ‘Cocktails and Conversations’ series
CRMMETRY, THE first licensed Salesforce consultancy firm in the English-speaking Caribbean, hosted the much-anticipated inaugural event in its learning series, aptly titled ‘Cocktails & Conversations’, last Thursday at the CRU Bar.
Held under the theme, ‘Put the Customer at the Centre of your Business with Salesforce’, the first installment of the series featured presentations from company CEO Jordan Baskett, as well as Juan Miguel Borras, Salesforce senior
account manager for Latin America and the Caribbean.
The event highlighted the latest Salesforce technologies and demonstrated how they can be used to positively impact the performance and returns of local businesses. It also provided networking opportunities with existing and potential clients in a relaxed and informal setting.
CRMmetry was founded in 2017 by American tech guru, Jordan Baskett, and is the first Salesforce partner to be headquartered in Jamaica. The
company was born from a desire to help businesses understand their customers’ needs and solve problems by better managing customer information and interactions using Saleforce’s award-winning CRM technology. Through CRMmetry, Baskett is seeking to reduce business inefficiency stemming from bad customer relationship management practices while helping to drive Jamaica’s digital transformation forward by providing proven datadriven tools.
ABOUT SALESFORCE
Salesforce is the global leader in providing customer relationship management platforms. The company has developed easy-touse, industry-best, cloud-based, CRM applications for sales, service, commerce, marketing, and more – all available on a single platform accessible from any desktop or mobile device.
Currently, over 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. Salesforce allows businesses to outpace competition with developments years ahead of other companies, and offers access to new technologies with three free upgrades a year and advanced services to help companies find the best path.
The Salesforce platform is the first to feature built-in artificial intelligence and complete mobile functionality, allowing clients to operate their entire business from any mobile device. The platform’s remarkable performance explains why it has been recognised as the best of its kind by the International Data Corporation for four years running. Salesforce has also been ranked number one in Gartner’s Magic Quadrant for Sales Force Automation for 12 years straight.