Robin’s Nest gets a boost from MBCC marketing group
JAN RYGH, acting director of the Robin’s Nest Children’s Home in St James is grateful to have been selected as the beneficiary of the Elite Executive Marketing Professionals (EEMP) Seminar, which was staged at the Montego Bay Community College (MBCC) last Thursday.
The seminar, which was staged under the theme, ‘Bridging the gap between traditional and modern marketing: Initiate, Iterate, Integrate,’ saw the final-year group of marketing students at MBCC raising more than $150,000, which they donated to the John’s Hall, St James-based children’s home.
GRATEFUL
“I am very grateful, honoured and privileged,” said Rygh. “I think that there are a lot of organisations out there doing good things. The fact that they chose us shows a sign of commitment to what they think we are doing.
“As a non-profit organisation, we are working to better the lives of the children of Jamaica through education and caring for those who don’t have a family to do so.
For someone to lend their support to us is very reassuring and affirming to what we are doing,” added Rygh.
Moesha Miller, president of the EEMP, said that the decision to go with Robin’s Nest as their cause-related marketing beneficiary was influenced by the home’s outreach initiative.
“We looked at other homes and institutions, but we selected Robin’s Nest because it was a home for orphans as well as there is a school attached to it,” said Miller. “
Their preschool not only serves Robin’s Nest children, but is also an outreach for the community.
We saw that we could give to not only their children, but that our efforts would impact the wider John’s Hall community on a whole.”
According to Miller, members of the EEMP went to Robin’s Nest and had discussions with them about their needs.
MORE THAN A GRADE
“It took a lot of work and time, especially to get sponsors, but the cause meant more than just a grade for us,” said Miller, who is also the student council president at MBCC.
“We are fourth-year students, which means this is not our only course; and some of us also work, so we had to make time to deal with all these things,” said Miller.
“In terms of raising the money, we had to step out of our comfort zone to sell the idea to those from whom we sought support.”