Publicist ditches dancehall artiste over Bermuda fiasco

Shuzzr PR has severed ties with Vershon, and here’s why. “On August 3rd, 2019, Shuzzr PR issued a press release, titled ‘Vershon denied entry into Bermuda’, at the direction of our client, Kemar Brown, more popularly known as Vershon. With the approval of said client, all the information that was stated in the press release was authenticated by our client at the time. Considering the statement made by the Minister of Security for Bermuda, Wayne Caines, which refutes the artiste’s claim, it’s only prudent that we withdraw our initial stance; offer our sincerest apologies and our cooperation in any investigating being carried out, and assist with repairing the damage done to the island’s reputation. Our credibility is at the forefront at what we do, as such, we have made a conscious decision to release reggaedancehall artiste Vershon from our roster and any contractual obligations.”

Bermuda’s National Security Minister Wayne Caines said that Vershon never even travelled to Bermuda last week. There was “no record of Mr Brown (Vershon) in our system”, or of an application for him to perform, Caines is reported as saying. Speaking with The Royal Gazette Newspaper, Caines said, “I am disappointed that they have allowed both international and local media to misplace blame on Bermuda and the hard-working people at the Department of Immigration.”

Vershon has since admitted that he did not travel to Bermuda and insists that the original report was “erroneously put out by my publicist.”