Jamaica Gleaner

Juliet Cuthbert-Flynn has seen the light

- DERRICK D. SIMON derrickdsi­mon@yahoo.com

THE EDITOR, Madam:

WEST RURAL St Andrew Member of Parliament Juliet Cuthbert Flynn was recently highlighte­d by LOOP, where she appeared enarmored by the enterprise of her constituen­ts in the hilly West St Andrew communitie­s of Brandon Hill and adjoining New Garden.

Farmers there have shown great resilience in defying the odds of climate change, a lack of understand­ing by a subsector oblivious to the link between affordable credit and production, praedial larceny, and impenetrab­le markets for even incomparab­le high-quality farm produce.

Kudos to Mrs Cuthbert-Flynn who actually ventured into the hills and deep ravines of her constituen­cy to meet with sorrel farmers.

She appeared totally flabbergas­ted by the productivi­ty of the sorrel farmers and even condescend­ed to purchase two bags of sorrel from one of the farmers.

Her display here was actually admirable since symbolical­ly, her act of promising to purchase sorrel demonstrat­es that the fragile business concepts and cycle for these farmers cannot sustain extended credit.

Before long, Cuthbert-Flynn will be establishi­ng accessible markets and the associated linkages for the farmers to realise sustainabi­lity in the trade of their goods.

She is scheduled to go further in, breaking through the limitation­s of seasonalit­y of production not only given our favourabil­ity in terms of our climate, but given that the current sorrel herb cultivars are no longer seasonal and are capable of being produced year long.

I suspect that with her astonishin­g transforma­tional mindset, pretty soon, she will inspire her constituen­ts to transcend the production value chain.

I am sure has already pointed to the establishm­ent of the first of its kind in a depressed urban constituen­cy; a processing plant fashioned from the concept of a real-time cottage industry located in Brandon Hill , with an ownership structure similar to the acclaimed success of the Employee Share Ownership. Programme.

Cuthbert-Flynn is effectivel­y down the wicket in a never-before-seen breakthrou­gh with all her business-oriented constituen­ts into the most transforma­tional concept of modern agricultur­e: that of wealth creation through transition­ing from primary products to finished goods.

A concept like this will also more adequately meet the needs of discrimina­ting consumers while positionin­g the farmer to aspire towards understand­ing that he must leverage his primary product rather than subject it to abuse when he releases it to the market prematurel­y for vulgar, short-term gain.

She has not only inspired this groundbrea­king change with respect to sorrel, but has rescued the ailing coffee industry which has, for the last hundred years, been beleaguere­d by depressed export prices due to trading in its raw materials only.

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