St Lucia’s tourism sector takes proactive approach amid covid-19 concerns
THE MINISTRY of Tourism and the St Lucia Tourism Authority (SLTA), recognising the challenging environment of the travel and tourism industry, convened with the board of directors of the St Lucia Hotel and Tourism Association (SLHTA) on Friday March 13, to discuss the global impact of COVID-19 on the tourism sector.
Led by Tourism Minister Dominic Fedee, the meeting focused on gaining first-hand information on the overall status of the industry over the next 90 days.
“This is part of our national strategy to make informed decisions to ensure the ultimate rebounding of the tourism industry. Considerations are already being undertaken for the recovery phase, as we must ensure that St Lucia is positioned to regain its market share when the travel landscape changes,” said Minister Fedee.
Approximately 50 per cent of the accommodation sector and ancillary services were represented at Friday’s meeting.
President of the Saint Lucia
Hotel & Tourism Association (SLHTA), Karolin Troubetzkoy speaking on Friday’s meeting, said; “The SLHTA is committed to collaborating closely with the SLTA and the Ministry of Tourism to safeguard the tourism industry and our economy, but most importantly, safeguard the country and do what is best for our citizens and visitors alike in these difficult times.”
Similar dialogue has taken place with travel trade partners, airlines and the media.