JAMAICA

“WE PRIDE ourselves [on the fact that] the ingredients in the products are ingredients that people know, hence the name Creation Foods. Our products are so simple, all we basically do is take a natural ingredient and add value to it.”

As an avidly Jamaican magazine, has always sought to highlight the many sparks of national pride within our country. Thus, the series was developed to do just that: shine the spotlight on various Jamaican businesses that nourish our culture in one of the most basic ways – producing the food we eat. A visit to the Vegetarian Christians of Shooter’s Hill, Manchester, gives us an inside look on the wonderful contribution of Creation Foods Limited to the Jamaican food market.

Creation Foods is branded as a health-food company centred on the production, packaging and distribution of healthy goods which are made strictly from all-natural products. Marketing and General Manager Naomi Morris shares what inspired the Creation Foods business venture in July of 2000.

“We wanted to present something as vegetarians. We wanted to present something that we use that we thought would make a difference and also encourage our motto: ‘Adding fibre to your diet’,” she explained.

The diverse production line of fibrous goods, such as Seven Grain Cereal, Granola Oats, Peanut Porridge Mix, Almond Porridge Mix, vegetarian meat alternatives and Mega Punch seem to succeed in embodying the company’s motto.

“Before we even started the business, we were vegetarians; before we even started the business, we were Christians.” The company’s products also succeed in embodying the concept of ‘vegetarian Christians’, which Naomi and her husband, Neville Morris, used to co-found the business.

“As we would call ourselves historic Seventh-day Adventists, we have a certain number of beliefs, which include health; which include taking care of your body, which include how you eat, not just how you eat, but [your] overall lifestyle. And we believed that we wanted to incorporate that in all of our life: in our business life, in our home life; hence, we centred the business around that – we offer those types of products to persons. If we [are] offer something for someone to put on their breakfast table, it first has to be something that we have on our breakfast table,” she continued.

MEGA PUNCH AND NEW HEALTHY TREATS

Such dedication to purveying a healthy lifestyle for all contributed to the development of star products like Mega Punch. The product, high in zinc and protein, has proven to be Creation Food’s bestseller,