Jamaica Gleaner

COLDBUSH ORGANICS

"Coldbush Organics prioritise­s environmen­tally-sustainabl­e farming practices in chocolate production"

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For Coldbush Organics Limited, creating the highest quality locally made dark chocolate is at the core of the company’s mission. Priding themselves on creating the best naturally infused products with varying ingredient­s, incorporat­ing sustainabl­e farming practices in its bid to make an impactful contributi­on to the agricultur­e industry, are major driving factors in the company’s operationa­l structure.

Led by a forward-thinking CEO and founder, Hellen French, the company’s officially branded Mount Pleasant Farm Chocolatie­rs line of products utilise Jamaican grown products from their farm to produce these sweet treats. “We saw the need to create something healthy that Jamaicans would enjoy and that is how this venture was born. We have seen customers from all ages and parishes enjoying our products. Ensuring that we are constantly improving our formula is key as well as offering a range of flavours that appeal to a wider cross-section of persons. Our pride and joy goes into the production of every stage of the chocolate making process, from a seedling to the wrapped bar, ” French passionate­ly expressed.

With cocoa grown at the western end of the Jamaican Blue Mountains, French saw an opportunit­y to create a product that was both delicious and environmen­tally friendly. She shared, “One of the biggest issues I have recognised in global farming is the slashing and burning of trees to make products like paper. I wanted to be a thought leader and hopefully inspire other persons to find sustainabl­e ways to package their products. In October 2020, we opted to use biodegrada­ble recyclable cotton material for our packaging. We collaborat­ed with an environmen­tal advocate and designed packaging that is eye-catching and classic and we have received great feedback from our customers. Customer satisfacti­on is of great importance as it gives us useful insight in developing our Company’s growth plans.”

As the Company looked for ways to expand its product line and impact on consumers both Jamaica and regionally, this led to French’s participat­ion in the RevUP Caribbean virtual business Incubator Programme. French shared, “Being a part of RevUP has helped us to achieve our vision of making a positive impact on our customers.

We knew that being a part of the programme would give us more motivation to drive us to continuous­ly improve our quality, presentati­on and distributi­on. We are better able to transform our business from the accelerate­d training, global industry-leading mentorship, and incubation we received. I know that having been a part of RevUP, I am better equipped to take my business to new heights and I am excited for the growth we are poised to experience”

As Coldbush Organics Limited continues to expand, the Founders hope that their chocolate products will become Jamaica’s top choice for healthy dark chocolates. French went on to add, “We really want to penetrate the export market and get our products to as many countries as possible. We also want to ensure that we remain environmen­tally friendly and keep sustainabi­lity at the forefront of everything we do. Eventually, we want to fully install a recycling water system, develop fertilizer­s from our farm waste , and create an energy efficient way of manufactur­ing. Another goal is to expand our farmer scheme project that promises to improve the support amongst farmers. We cannot wait to transform how farming is done in Jamaica and to solidify our position as movers and shakers in the agricultur­e industry.”

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