Reggae Boyz skipper teams up with JustBet
REGGAE BOYZ captain and goalkeeper Andre Blake has signed an endorsement deal with Supreme Ventures Limited’s (SVL) sports betting brand, JustBet.
The 33-year-old goalkeeper, who celebrates 10 years between the sticks for the Reggae Boyz, joins the JustBet roster as one of the faces of its new advertising campaign unveiled at the Jamaica Premier League semifinal on Sunday.
As part of the sponsorship, SVL will use Blake in their JustBet ad campaign and support his charity initiatives in 2024.
In welcoming Blake to the SVL family, Kamal Powell, head of marketing at SVL, noted that Blake is an excellent role model given his exploits as arguably the best goalkeeper in Jamaica’s history.
“Andre has represented Jamaica consistently and his talent is undeniable. We are impressed by his winning attitude, his passion for the sport and the high level of leadership and integrity that he displays, which are all the core values of Supreme Ventures and JustBet.
“We are delighted to have him on board as we promote the exciting competitions we deliver to our customers, and we have a shared vision for sports development in Jamaica.”
This will also help Blake to further his efforts to give back to the sport.
“Supreme Ventures has supported sports in Jamaica, including football, for many years, and so I’m excited to work with their team not just in the new ad campaign, but also by supporting the Andre Blake Foundation,” said Blake.
Other faces of the 2024 ad campaign include Race Car driver Fraser McConnell and Olympian Stacy-Ann Williams.