Designers benefit 100 per cent from live show
In some ways, music and fashion have always worked together, and fashion designers like Lourie-Ann McKenzie, owner of Bags by Lou, and ‘crochet queen’ Minka are finding new ways to promote their brands, including partnering with live music events like 100 Live in St Andrew.
According to the bag designer, “The big part of some of Jamaica’s musical shows like Rebel Salute is the vendors. During the performances, patrons can still be entertained and educated.”
And Alexisse Chin, marketing manager for 100 Restaurant and Bar, said that vendors and fashion designers boost the entire production of a live show.
“You have persons showcasing talent on stage and closer to the audience. We decided to provide the tents at no cost to the vendors,” Chin said.
The Kingston 6 hotspot has also joined in on creating merchandise to promote 100 Live. Hats with ‘100 Live’ printed on them are being sold at the location for $2,500.
“It’s because we think 100 Live is a brand. We are working towards creating more than hats. Our last 100 Live staging was the first time we put the hats on display, and a few were sold,” Chin told THE STAR.
Meanwhile, McKenzie, who displayed a number of duffel bags and leatherette backpacks, said it was a good opportunity for her.
“I did get some sales the night I set up. It was really good, and being that it was an intimate setting, people can get to see what you have to offer,” she said.
Similarly, Minka, who sold at the event twice, added: “Business-wise, it’s great even when there are no sales. It is great networking because music and fashion is a relationship that benefits 100 per cent.”